Packaging has long been underestimated as mere protection. Yet in today’s marketplace, it is often the first and most lasting impression a brand makes. Before the product is consumed, it is seen, touched, carried, and shared. From bakery counters to cinema seats, packaging defines how food is experienced — and how brands are remembered.
This is the philosophy behind the collaboration between Foopak, an innovative paperboard brand by APP Group, and PinProof, a packaging design studio known for its bold, consumer-driven formats, and unseen unboxing experiences. Together, they have created two packaging concepts that demonstrate how material innovation and structural design can elevate ordinary moments into branded experiences.
The studio avoids standard box shapes and instead creates solutions that reflect how consumers actually interact with packaging. Foopak strengthens this approach with recyclable paperboards while maintaining durability and visual quality. The result of their collaboration is packaging that unites inventive structure with material innovation, delivering concepts that are both distinctive and practical.
The snackie box, variety packed into one
Snacking has always been a social activity, but the packaging that supports it has rarely kept pace. The cinema box reimagines how snacks are stored, served, and shared — perfect for cinemas, family nights, or group gifting.
How it works
- A hexagonal layout creates six separate compartments for popcorn, chips, gummies, or other treats.
- Two central slots hold dips, keeping everything organized and interactive.
- The flat lid supports transport and stacking and can be placed underneath during serving for extra stability.
- No glue is needed to keep the parts stable, they lock securely through the folding mechanism.
Why it works
- Made with Foopak Bio Container, a recyclable, fiber-based board that combines strength with sustainability.
- Compatible with water-based inks, embossing, and finishing without compromising food safety.
- PEFC source and recyclable ensuring eco-friendly use.
- Wide branding surfaces offer ample space for logos, promotions, or private labels.
- Bright, precise color reproduction ensures strong shelf and on-screen presence.
The Snackie Box delivers a premium unboxing and sharing experience while giving brands the confidence to showcase their packaging with vivid, safe, and high-quality printing.
The dual-floor bakery box, neat organization with visual appeal
Desserts are more than indulgences — they are social currency. Whether at an office gathering, a birthday celebration, or a casual get-together, how baked goods are presented adds to the enjoyment. The dual-floor bakery box was developed to meet this need, turning packaging into part of the occasion.
How it works
- The lower level holds larger baked goods such as muffins, donuts, and cupcakes
- The upper tray is perfect for smaller items like cookies, tarts, éclairs, and macarons
- Both the top lid and front panel open fully, making the display neat and eye-catching
- No glue is needed to keep the parts stable, they lock securely through the folding mechanism
Why it works
- Clear visibility makes the assortment eye-catching and easy to share.
- A single box holds multiple products, ideal for bundling or gift sets.
- Constructed with Foopak Greaseproof Board, which resists oil and moisture, ensuring cleanliness and sturdiness.
For bakeries, confectioners, and private labels, this format elevates everyday sales into premium experiences — adding both functionality and a touch of delight.
This is only the beginning
Both packaging formats will debut in September 2025 at leading exhibitions in Asia and Europe and will continue their showcase in the US and other global markets throughout 2025 and 2026. With grease-resistant, recyclable boards and designs built for real use, Foopak and PinProof are setting a new standard for food packaging. From bakery counters to box office aisles, they prove that packaging is no longer just a necessity — it is a brand experience.