The UK’s Competition and Markets Authority (CMA) has identified competition concerns in the chilled sauces sector following Greencore’s proposed acquisition of Bakkavor. The regulator said the deal could reduce market competition for own-label chilled sauces supplied to UK supermarkets.
The CMA did not find similar risks in other overlapping categories, including chilled ready meals and prepared salads. Established players such as Samworth Brothers, Oscar Mayer, 2 Sisters Food Group, and Pilgrim’s Pride are expected to maintain sufficient market competition in those segments.
Greencore and Bakkavor now have until 3 November to propose remedies to address the CMA’s concerns in chilled sauces. Without adequate commitments, the merger could face a deeper Phase 2 investigation.
The proposed deal, valued at around £4bn in combined revenue, would bring together two of the UK’s largest private-label food suppliers. Bakkavor’s portfolio of pizzas, breads, desserts, and dips would join Greencore’s existing lines in sushi, quiche, sauces, and chilled snacks.
While both boards have approved the transaction and shareholder backing is strong, Greencore has warned that up to 1,525 roles (around 5% of the merged workforce) could be at risk due to consolidation across offices and production sites. The companies aim to complete the merger in early 2026, subject to regulatory clearance.