Marie Brizard Wine & Spirits (MBWS) has acquired a controlling stake in Interbrands Denmark ApS, one of Denmark’s leading distributors of wines and spirits.
This partnership marks a new chapter for MBWS in Denmark, combining two complementary businesses to strengthen market presence, expand brand representation, and accelerate growth in the Danish market.
Through this acquisition, Interbrands Denmark brings to MBWS more than 20 years of expertise in developing and building wine and spirits brands in Denmark. The company is the exclusive distributor of renowned suppliers, many of them represented through long-standing partnerships.
Fahd Khadraoui, CEO of MBWS Group, said: “Interbrands Denmark has established itself as a highly respected distributor with a portfolio that perfectly complements our own. We share the same passion for brand building and the same commitment to delivering excellence to our partners and customers.
“This partnership is fully aligned with MBWS’s strategy to accelerate external growth and expand our Agency Brands business. Together, we will combine our commercial expertise, marketing capabilities and route-to-market coverage to create a stronger, more agile platform serving both our customers and our brand partners.
“I would like to thank our teams and all our suppliers for their trust and collaboration throughout this process. This project marks an important step forward in our growth journey in the region, and we look forward to writing the next chapter together with the Interbrands Denmark team.”
Jacob Hertz, founder of Interbrands Denmark, said: “We are delighted to enter this new chapter for Interbrands Denmark. Joining an international group like MBWS marks an exciting milestone in our journey and opens new opportunities for our brands, our partners and our people.
“Over the past twenty years, we have built strong relationships with suppliers and customers, driven by trust, agility and a shared passion for building great brands. With MBWS, we are joining a partner who shares this vision and brings complementary strengths, broader resources and new energy to our business.
“Our common ambition is clear: to build one of the most dynamic and respected distribution platforms in the Danish wine and spirits industry.”