Thursday, November 20, 2025

Prism’s shrink sleeving helps Quenched Drinks achieve quick production turnaround

Third-party logistics provider Prism eLogistics helped all-natural soft drink company Quenched Fruit and Soda win orders with a short delivery timeframe for 40,000 cans thanks to its shrink sleeve packaging solution.

Quenched, recognised for its distinctive sodas and environmentally conscious approach, had been using digitally printed cans to achieve its signature colourful look. But a supply issue meant they would have had to turn away some urgent orders.

Prism took delivery of the cans and ran them through its two fully automated steam shrink sleeve lines, providing a new high-quality sleeve. Each can was then collated and repacked with the team at Prism managing all the associated logistics and fulfilment needs for Quenched, ensuring a seamless turnaround from problem to resolution.

Quenched, known for introducing the first ‘proper’ ready to drink lime and soda beverage into the UK, has gone from strength to strength since its launch in 2023. From the perspective of founder and director Mike Bate, Prism’s approach ticked many boxes: “As a business which prides itself on offering high quality, environmentally conscious drinks, it is vital that we are able to meet our customers’ requirements and overcome any production challenges in the most efficient and sustainable way possible.

“Partnering with Prism and utilising its quick turnaround shrink sleeving solution allowed us to efficiently supply the cans, upholding our standards for quality packaging, whilst minimising the impact of any possible wastage. Prism’s quick and efficient management of the process and all the logistics was just superb, putting the cherry on top of an exceptionally comprehensive service.”

Ian Wright, managing director of Prism eLogistics, added: “Shrink sleeving was the perfect answer to the challenge that Quenched faced.

“When you are working with a volume like 40,000 cans, a quick and efficient approach is vital. In these scenarios, our rapid-fire reactivity and innovative shrink sleeve lines can really make the difference to clients both in terms of commercials and speed of delivery, and that is really what drives us to go the extra mile as a business.”
















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