UK packaging supplier Kite Packaging is advising businesses to secure their packaging materials ahead of the busy golden quarter.
Packaging suppliers are set to experience their busiest time of year with a steep rise in demand as retailers prepare for major seasonal trading events like Black Friday, Cyber Monday and Christmas. With order volumes surging, packaging becomes one of the most critical components in maintaining operational continuity.
As more consumers are favouring digital retail, order fulfilment pressures are intensifying. Every purchase made online requires protective packaging to reach the customer safely. During last year’s festive season alone, UK shoppers spent £25.8 billion digitally. £14.5 billion of this was via smartphones, accounting for 56% of all online orders – a clear indication of digital retail dominance.
This year, UK consumers are expected to spend £26.9 billion online during the 2025 holiday period, marking a third consecutive year of positive growth and the highest online retail spend ever recorded (Adobe). Social commerce is rising rapidly too, with spending via social platforms having increased by 23.6% in October 2025 in comparison to last year.
This surge places persistent pressure on supply chains. Packaging distributors like Kite Packaging have recorded a consistent 25% uplift in order volumes and a 40% rise in turnover every November since 2004.
“Peak is a make-or-break period for so many businesses, and packaging shouldn’t be the thing that slows you down,” said a Kite spokesperson. “We know exactly how intense the festive rush can be because we see it every year. Securing your packaging now means you’ll be ready for whatever peak throws at you. Our team is here to ensure you never miss an opportunity.”
Failure to secure packaging early can have costly consequences, including fulfilment delays, increased expenses and lost sales if orders cannot be shipped. During the festive season, when customer expectations are highest, late deliveries risks reputational damage and harm to long-term customer loyalty.
Kite Packaging supplies a full range of high-performance packaging solutions including boxes, tape, mailing bags, void fill, and automation equipment. With next day delivery on thousands of items, Kite can support businesses of all sizes in fulfilling orders efficiently and sustainably.
For advice or to place an order, contact Kite Packaging at enquiries@kitepackaging.co.uk or call 02476 420080. Kite’s expert can help businesses find the right solutions to speed up fulfilment and protect goods in transit this peak.