Loma Systems® launch X5 4″ Pipeline X-ray inspection system

Loma Systems, a global leader in inspection technologies for food quality and safety, has introduced a new product into its Pipeline portfolio with the launch of a 4” option. Perfect for inspection of pumped and free-flowing applications, such as large-formed hams and gammons, the product complements Loma’s Pipeline family, which is already available with product pipes of 2.5 and 3”, all offering excellent detection across a wide range of contaminants. Following customer feedback highlighting the need for a product with 4″ couplings and higher throughput, Loma redesigned the Pipeline’s inlet and outlet manifold to accommodate the increase in diameter. The X-ray section itself is now rectangular, which changes the shape of the contents passing through the system, rather than compressing them. Additionally, the feed to the X-ray section is on a gradual incline to aid flow and reduce back pressure. With its concentric diameter pipe, small footprint and great detection performance, the new X5 4″ Pipeline includes all of the standard features from the X5 range, but also has upgrades from the previous-generation model including a removable cassette for easy cleaning, integrated safety sensors and an easy-to-use capacitive 8” touchscreen, thereby ensuring the highest levels of regulatory compliance through real-time data collection. Providing easy access to all machine areas and rated to IP69 as standard, the system is designed to be used within a high-care or high-temperature, high-pressure wash-down environment. Equally adept at inspecting fast, free-flowing products such as jam, chutneys, and even soups or sauces, the X5 Pipeline is the next generation in food contaminant detection and can be used for a variety of applications. Providing peace of mind that no contaminants will pass inspection, the unique X5 detector design offers excellent detection levels of all major contaminants, including bone, ceramic, glass and dense plastics as well as stainless steel, ferrous and nonferrous metals. The X5 Pipeline can be fitted with ARU (2.5”) and ARL (2.5” or 3”,4”) automatic reject options to reduce waste and increase productivity, and is designed to be compatible with vacuum-filling machine brands such as Handtmann, Vemag and Risco. “The addition of the new 4” X5 Pipeline shows Loma’s continued commitment to developing new and innovative inspection systems to meet industry needs,” said Loma’s Toby Kemp, director of marketing and innovation. “Listening to customers is key to understanding their pain points, enabling Loma to develop new products that not only create added-value, but also help build on our heritage.” For more information on Loma’s ‘Check & Detect’ solutions, click here.

Sovereign Brands presents its newest extraordinary spirit: VILLON

Sovereign Brands has launched VILLON – an alluring spirit hand-crafted in southwestern France. Created by time-tested, small-batch traditions VILLON is made from an exquisite blend of spirits distilled from French wheat and natural flavours. VILLON’S incredible palette of aromas has been created to echo the changing seasons – toasted oak evokes winter, vanilla and spice represent autumn; notes of orange blossom bring spring to mind, and summer is represented with delicate peach aromas. Luxuriously complex yet balanced, at 40% ALC/VOL VILLON can be served neat, over ice, or as the foundation of the perfect cocktail. The spirit is named after François Villon, a medieval poet who lived on the margins of Parisienne society in the 1400’s. Villon wrote about love and sex, money trouble, dirty cops, lewd monks, “the thieving rich,” and the consolations of good food and wine. François Villon was one of the most original and important voices of the Middle Ages, who took his inspiration from the streets, taverns, and bordellos of Paris. He was also a thief and a brawler whose encounters with the law culminated in a drunken quarrel in which he killed a man with his dagger, and was sentenced to banishment. Villon then joined a wandering gang of thieves and was missing, presumed dead by 1463. Francois’s enigmatic story is the inspiration for the new spirit’s name as well as its image and ethos. When it comes to the look and feel of this exquisite spirit, the devil is in the detail. The custom-made paperless black glass bottle is adorned with an eye-catching tarnished metal serpent-and-dagger motif. The serpent represents mystery, stealth, and cleverness – all qualities of the brand’s namesake. The dagger represents the Middle Ages, Bravery, Revenge, Sacrifice – and quite literally the dagger François Villon carried beneath his cloak. A silkscreened label, embossed details on the rear and bottom of the bottle and a heavyweight embossed silver stopper further elevate the brand’s striking package. VILLON is owned by Sovereign Brands’ Brett and Brian Berish, creators of Luc Belaire sparkling wines, Bumbu Rums and McQueen and the Violet Fog gin. It is currently rolling out to bars, nightclubs and retailers in the UK. The Alchemist will be among the first bar and restaurant venues to launch, in London. Villon is available for purchase on Amazon.co.uk and Master of Malt. You can keep up with more news on Villon’s social media @VillonFrance.

Packaging Automation’s 60th anniversary: a remarkable journey

In a world where change is constant and innovation is the driving force, few companies can boast a legacy as enduring as Packaging Automation. As this third-generation British family business celebrates their 60th anniversary, it is a testament to their unwavering commitment to excellence and adaptability in the ever-evolving packaging industry. From their humble beginnings in 1963, Packaging Automation embarked on a remarkable journey that would shape their future and leave an indelible mark on the industry. Founded by Arthur Penn, the company initially focused on providing automation solutions to streamline packaging processes. Little did they know that their dedication to innovation would propel them to become a prominent figure in the packaging landscape. Over the years, Packaging Automation expanded its horizons, continuously pushing boundaries and embracing new technologies. They recognized the importance of research and development, investing in cutting-edge machinery and pioneering breakthroughs that revolutionized the packaging industry. Their commitment to staying ahead of the curve enabled them to cater to the evolving needs of their customers while setting new standards of efficiency and productivity. Through the decades, Packaging Automation’s unwavering dedication to customer satisfaction has remained at the core of their values. Their emphasis on building lasting relationships and understanding the unique requirements of each client has earned them a reputation for delivering tailor-made solutions that exceed expectations. This customer-centric approach, coupled with their expertise, has allowed them to collaborate with renowned brands across various sectors, establishing themselves as a trusted partner in the packaging arena. Packaging Automation’s commitment to sustainability and environmental stewardship has also been a driving force in their journey. They recognized the importance for customers to minimise their ecological footprint and actively sought ways to incorporate eco-friendly practices into their operations. From developing energy-efficient machinery to promoting recyclable packaging materials, they have demonstrated their dedication to creating a greener future for the industry. As Packaging Automation celebrates six decades of success, they take pride in their accomplishments and the unwavering support of their employees, customers, and partners. It is a moment to reflect on their journey, acknowledging the challenges they overcame, the milestones they achieved, and the countless lives they have touched along the way. Looking ahead, Packaging Automation remains committed to pushing the boundaries of innovation and transforming the packaging landscape. With their passion for excellence and their ability to adapt to ever-changing market demands, they are poised to embrace the challenges and opportunities that lie ahead, reaffirming their position as a leader in the industry. As they commemorate their 60th anniversary, Packaging Automation stands as a shining example of how a company’s dedication, perseverance, and forward-thinking approach can pave the way for long-term success.

Made Smarter whitepaper to accelerate food and beverage manufacturers to net zero

Made Smarter has launched a whitepaper to help SME food and beverage manufacturers accelerate their net zero plans.

Decarbonisation through Digitalisation: manufacturing made smarter and greener with technology’ is a practical guide to industry’s biggest challenge and opportunity.

The free-to-download document from the government-backed and industry-led technology adoption programme, aims to simplify a complex and fast-evolving topic by demystifying some of the terminology and analysing the latest research.

Crucially, the whitepaper offers insights about how a variety of technologies enable manufacturing and engineering businesses to make things smarter and greener, while powering growth and creating new highly skilled jobs.

The whitepaper showcases makers who have started their decarbonisation journeys with Made Smarter including potato processor Fylde Fresh and Fabulous, based in Preston.

It also signposts manufacturers to other initiatives including, Race to Zero, a campaign led by the United Nations, and the SME Climate Hub, a non-profit global initiative that empowers companies with tips and tools, including its Business Carbon Calculator.

Donna Edwards, Director of Made Smarter’s North West Adoption Programme, said: “Manufacturing is vital to the UK economy and our daily lives. But it also has a colossal impact on our environment.

“The pressure and scrutiny on the sector to be more sustainable is ramping up, and coming from all directions. It is our biggest challenge, but it is also a significant opportunity.

“Decarbonisation is not a distraction. It is an imperative. Talk needs to stop and make way for action and a concerted commitment to change. UK manufacturing must get behind the mantra that the future is decarbonised and digital.

“Made Smarter is committed to help small and medium sized makers get there with vision, technology, leadership and collaboration. Our hope is that our ‘Decarbonisation through Digitalisation’ whitepaper will become a valuable part of any manufacturer’s toolkit to support their net zero journey.”

Over the last four years, Made Smarter has provided impartial, tailored and expert advice to thousands of manufacturers of every size and shape, and from every sector.

Digital transformation workshops offer practical steps towards digitisation and a clear digital roadmap to follow. There is also funding to help SMEs invest in technology and a variety of support to enable businesses to adapt to the green skills and digital leadership a net zero future demands.

Donna Edwards added: “In recent years we’ve seen technology play an incredibly important part in tackling disruptive and emerging challenges. It has helped businesses navigate the Covid-19 pandemic and recover, negotiate supply chain disruption and labour shortages, as well as focus on solutions to mitigate the energy crisis.

“For the climate emergency, digitalisation offers manufacturers a huge opportunity to deliver operational efficiencies, decarbonise heat and power, optimise design and materials, and improve logistics and transport, benefitting their business, their bottom line and the environment. Then there is the reputational gain which helps secure customer loyalty, as well as attract new talent and investment.

“While decarbonisation might feel overwhelming, and it is by no means a simple task, it is vital manufacturers recognise they are not alone. Combating climate change demands collaboration, and that is exactly what Made Smarter is here for.”

FrieslandCampina and Mondelēz International form partnership to accelerate carbon reduction

FrieslandCampina and Mondelēz International have signed a four-year agreement aiming to reduce the greenhouse gas emissions of milk supplied by FrieslandCampina’s member dairy farmers by ≈14 percent in 2025 compared to 2019. The milk is among others used as an ingredient for the production of Mondelēz International’s chocolate and biscuit products in Europe. Both companies believe that partnerships are important to make progress and further accelerate carbon reduction. Sanne Griffioen-Roose, Director Farm Sustainability FrieslandCampina, said: “Together with our member dairy farmers, we are working towards producing net climate-neutral dairy by 2050 at the latest. FrieslandCampina’s approach is to measure, act and monitor. “We are excited to partner with Mondelēz International, because by collaborating with them we can reward our farmers for their hard work and realised greenhouse gas reductions while also investing in programmes to continuously improve sustainability at the farms.” Vanessa Harrer, Senior Director Marketing and Sustainability Mondelēz Europe, said: “Dairy ingredients are important components for our well-known chocolate, biscuit and cheese brands, such as Milka, Cadbury Dairy Milk and Philadelphia and play a role in our sustainability strategy, which was recently named the company’s fourth strategic pillar. “Therefore, we are proud to invest in a strong partnership in Europe to work closely with our dairy supplier FrieslandCampina, encouraging and supporting their initiatives to measure greenhouse gas reductions and take action to reduce, track and report carbon emissions.” The collaboration not only aims to help accelerate existing efforts to reduce carbon emissions in the dairy supply chain, but is also expected to inspire other companies to join and share best practices.

Registration opens for Speciality & Fine Food Fair 2023

Visitor registration has opened for Speciality & Fine Food Fair as the event prepares to welcome the speciality food industry back to Olympia London on 11-12 September 2023. The Fair will invite independent retailers, farm shops, delis, high-end caterers, speciality wholesalers and more to discover the very latest new products and trends in the world of speciality and fine food & drink and to enjoy an industry-leading seminar programme across three stages. As always, the event will be an unparalleled showcase of innovation in the British food & drink market, from established speciality brands to start-ups in their early years of operation, plus an opportunity to meet with unique international food & drink brands from countries including Belgium, France, South Korea, Malaysia, Italy and the Netherlands. Stefano Cuomo, CEO of Macknade, says: “When running the business, chances to get out and about, see peers, friends and uncover new products and trends are few and far between, and that is why the Specialty & Fine Food Fair is so important to me. “It is great fun, a chance to bond with like-minded folk and discover what’s going on in the industry more broadly. I always come back contentedly tired and massively reinvigorated. Time very well spent and an essential date for the diary!” The Start-Up Village A popular part of the Fair each year is the Start-Up Village, an area dedicated to up-and-coming startups which have launched in the past two years. This bustling area of the Fair has served as a launchpad for countless food & drink startups and is a hub of new trends and innovative products. Speciality & Fine Food Fair Event Manager Nicola Woods explains: “The Start-Up Village is a must-attend for visitors to the Fair. It’s a fantastic opportunity to discover unique, new-to-market products and see first-hand the exciting start-ups beginning to make their mark on the industry.” This year the Village will showcase bespoke herbal infusions from Tuuli Tea, fine organic pasta from Cornwall Pasta Co., light craft charcuterie snacks from Arrogant Chicken and much more. The Trends Theatre Culinary consultant and chef Steve Walpole will be welcoming a host of industry experts to explore the latest trends, flavours and opportunities in global cuisine and using a range of products from the Fair to cook up some delicious dishes. “I can’t wait to be back at Speciality & Fine Food Fair, cooking up a storm with some amazing guest speakers,” said Walpole. “Join us to discover some of the most exciting trends in food & drink and to sample some of the best products on offer at this year’s Fair.” The theatre will also feature a wide range of insightful panel discussions and presentations from industry leaders and innovators, covering everything from NPD trends and future-proofing food to retail trends and industry-leading sustainability initiatives. The Drinks Cabinet As fantastic new drinks products continue to launch onto the market, the Drinks Cabinet at Speciality & Fine Food Fair is a one-stop-shop for visitors interested in everything from soft drinks to low & no beverages to quality spirits and beers from thriving independent breweries. At the centre of the Drinks Cabinet, the Inspiration Bar will see in-depth sessions across the two days from Mixology School providing advice and guidance for visitors looking to make the most of the drinks products they stock. Zoe Cunliffe, Director at Mixology School, said: “We can’t wait to head back to Speciality & Fine Food Fair this September to provide key insights into the latest drinks trends, highlight some fantastic new products and pairings, and advise speciality retailers on how to upsell and elevate their drinks offerings.” To find out more about everything happening at this year’s edition of Speciality & Fine Food Fair, and to register for your complimentary trade ticket, visit specialityandfinefoodfairs.co.uk.

Healthy Food Asia 2023: Unveiling the future of healthy food in ASEAN and Asia Pacific

Healthy Food Asia, powered by Free From Food Asia from Europe by EBC Expo, together with VNU Asia Pacific, is proud to announce the inaugural edition of the region’s premier Healthy Food Exhibition, set to take place on July 5th and 6th at Samyan Mitrtown Hall, Samyan Mitrtown, Bangkok, Thailand. The show runs from 10:00-18:00 on July 5th and 10:00-17:00 on July 6th. Healthy Food Asia is poised to revolutionize the way business is conducted in the thriving Healthy, Organic, Vegan, Plant-Based, Functional, and Free-From food sectors across ASEAN and Asia Pacific countries. With a steadfast commitment to promoting a healthier lifestyle and catering to the ever-increasing demand for nutritious food options, Healthy Food Asia is the dedicated exhibition of its kind to exclusively focus on the healthy food B-2-B trade show. The event brings together importers, traders, retailers, and various distribution channels from ASEAN and Asia Pacific countries, providing a unique platform for networking, knowledge sharing, and business growth. Healthy Food Asia has garnered significant attention from renowned industry players, receiving confirmations from 50+ brands hailing from Asia countries. Notably, the event has secured the support of esteemed partners the Tourism Authority of Thailand (TAT), the main supporter, and The Netherlands Embassy, the country partner, further solidifying its position as a leading initiative in the healthy food landscape. Highlighted among the exhibitors are top companies that have made significant strides in Thailand, including PRG Global Public Company Limited, Maxtex Trading Group, Salana organic village, Chin Huay, Meatly and many more. Their participation underscores the significance of Healthy Food Asia in fostering business opportunities and driving innovation within the industry. “Asia has a wide variety of healthy foods that are popular in the region. The demand for healthy food is also increasing. In response to the increasing demand for healthy food in Asia, food manufacturers and restaurants are adapting their menus and products. We also understand the importance of establishing a strong presence in the market, and we are confident that our commitment to quality and customer satisfaction will set us apart.” said Mr. Tripop Boonmuan, President & CEO of Maxtex Trading Group Co., Ltd.
“As consumer demand for vegan food increases. It is an opportunity for entrepreneurs to develop a variety of products to provide alternatives to consumers. Salana Organic Village (Social Enterprise) Co. Ltd is a company that works to support organic agriculture. We are looking for an entrepreneur with a vision to drive healthy, safe food and a sustainable environment. Whether it is a food producer, restaurant, and hotel and hospital businesses driving in adding value to Thai rice delivering to consumers,” said Ms. Ramon Jariyathamrat, marketing & sales manager of Salana Organic Village (Social Enterprise Co., Ltd.).
In conjunction with the exhibition, Healthy Food Asia will feature a comprehensive conference program encompassing diverse topics and insights from prominent figures in the food industry. Notable sessions include “Animal Protein Sector; At the Forefront of More Innovative and Sustainable Food System” and “Safety Vegetables for All; A Dutch Approach for Innovative and Low Carbon Footprint System” presented by the Embassy of the Kingdom of the Netherlands, and Joint Session: ‘Healthy Food Adaptation in Asia’ by TMA, Oxford University, 4 Care, Tann D, among others. “Future trends in healthy eating and drinking in Asia Pacific” delivered by Euromonitor International, separate into 2-days sessions which will be held on Thu. 5th July 2023 (11:30-12:00) and Thu. 6th July 2023 (10:30-11:00) at Healthy Food, the main stage, the 5th floor. For more information, please visit the official website of Euromonitor or contact, Reka K. (Reka.K@Euromonitor.com). Attendees will also have the opportunity to witness a captivating live food demonstration presented by UOAT and gain valuable insights into the global food and nutrition trends for 2023 by Mahidol University.
Ms. Jidapa Sresangnum, Assistant of Chief Commercial Officer of Chin Huay Public Company Limited, said: “Being a part of the Healthy Food Asia community gave us a chance to expand our opportunity and share our experience. As a community, we can easily evaluate any occurring problem as well as finding the right solution together. To make our community even bigger. We are also going to organize a conference session on Thursday, 6 July 2023. We will be sharing a story about Mindfulness x Flexitarian. Giving us insight on how to find peace in daily life and how to be more mindful of your own health.”
The event aims to attract a thousand of visitors, providing them with unparalleled access to the exhibition, conference programs, and an array of engaging sessions covering allergen-free food, healthy lifestyle and food trends for the Asian consumer, innovation market analysis, and future trends. Furthermore, the International Matchmaking program offers over 200+ sessions per day, ensuring valuable connections are made and fostering fruitful business collaborations. Pre-registration for Healthy Food Asia 2023 is now open at https://register.visitcloud.com/survey/0fr3ikdhjav5q. By registering early, participants can secure free access to the exhibition, conference programs, and various exclusive offerings. Don’t miss this opportunity to be part of the most significant healthy food event in ASEAN and Asia Pacific countries! For more information on Healthy Food Asia 2023 and to explore business matchmaking opportunities, please visit: https://healthyfoodasia.com/matchmaking/

Tetra Pak takes carton packages with recycled content to the next level

Tetra Pak has made new advancements in the area of recycled content, expanding its offering of packaging solutions using certified recycled polymers to cover new formats, product categories and geographies. The expansion is a key milestone in the company’s journey towards a circular portfolio, turning waste into new resources, and reducing the industry’s dependence on virgin, fossil-based materials. It comes at a pivotal moment, aligning with the recently released European Commission’s proposal for the Packaging and Packaging Waste Regulation. As the industry looks for ways to support the EU Green Deal’s goals on climate, circularity and resilient food systems, beverage cartons with certified recycled polymers are now on supermarket shelves around Europe:
  • Emmi, Switzerland’s market leader in dairy, recently introduced the world’s first carton using certified recycled polymers in the packaging material. Its good day Milk Drink, packaged in Tetra Top® 1000 Base carton packages, has been on shelf since late 2022 and reflects Emmi’s ambitious aims towards circularity, including the usage of at least 30% recycled materials in all its packaging by 2027.
  • In February 2023, Lactalis Group, a world leading dairy player, revamped its organic ambient liquid cream in Tetra Brik® Aseptic cartons under its Bridélice and Président brands with certified recycled polymers in the packaging material – a first in France. The development supports Lactalis Group’s efforts to foster innovative solutions towards a more circular packaging economy.
These collaborations add to a successful industry first with Elvir, a subsidiary of Savencia Fromage & Dairy. For its Elle & Vire brand, the company introduced a cap for beverage cartons, using certified recycled polymers, in 2022. Fossil-based plastic production is set to increase by 10.8% between 2021 and 2025. At the same time, 86% of shoppers are concerned about the usage of plastic and its impact on the environment, and believe that using recycled plastic is one of the best ways to tackle this challenge. They have also started to act on it, increasingly choosing to buy products or packages with recycled material in the last year. Ola Elmqvist, Executive Vice President Packaging Solutions, Tetra Pak, says: “Today, the high share of renewable materials in Tetra Pak carton packages helps them feature a lower carbon footprint than many other packaging options. But we want to go further, continuously reducing reliance on virgin, fossil-based sources and keeping materials in circulation, together with our customers. “Actions like these signify our response to stakeholder expectations, from food and beverage manufacturers to consumers and policy makers. We also see this contributing well to the ambitions of the European Commission’s PPWR proposal as well as the intent of the whole industry to accelerate sustainable innovations towards increased access to safe nutrition.”

Food giants team up to provide climate-neutral transport between Denmark and the UK

Arla, Danish Crown, DFDS and DSV have teamed up in a new partnership to develop a climate-neutral transport corridor between Denmark and the UK. The ambition for the partnership is to transport Arla’s and Danish Crown’s products from farms in Denmark to consumers in the UK with zero impact on the environment. Every year, Arla and Danish Crown export vast quantities of foods through the port at Esbjerg in Denmark to Immingham on the east coast of England and on to the UK market, and transports have a significant carbon footprint. The two food giants have now teamed up with DFDS and DSV to develop a new transport corridor to achieve climate-neutral food transports from Denmark to the UK (net zero) by 2030. “The entire agricultural sector is currently undergoing a historic transition, and both Arla and Danish Crown have committed to becoming climate-neutral by 2050. We can only achieve that by joining forces, and DFDS and DVS are of a similar mind. Together, we want to explore and develop the opportunities already available to us today, rather than wait for new technologies,” explains Bo Svane, head of logistics at Arla. The scope of the transport corridor will gradually be expanded as the use of electric trucks, electric refrigerated trailers and the development of greener fuels are tested, phased in and scaled up, so that new technologies may be employed in transporting Arla’s and Danish Crown’s products by 2030. “The partnership for the corridor fits hand in glove with our ambition to lead the way in the green transition of the food industry. We’ll be opening a new factory in the UK this autumn, and with the corridor in place by 2030, we’ll be able to offer our British customers food products that have been transported all the way from farms in Denmark to supermarkets in the UK without impacting the environment,” says Lars Feldskou, group CPO of Danish Crown. Having worked on developing the transport corridor during the past year, the four companies are now ready to launch a number of pilot projects. Specifically, Danish Crown plans to test the use of electric trucks to collect pigs, while DFDS and DSV will conduct a pilot test on the use of electric trucks and electric refrigerated trailers for transporting dairy and meat products to Esbjerg and for distribution in the UK. DFDS and DVS have been operating this freight route for many years, and they share the ambition to improve it and to reduce and gradually remove its climate impact. “We’re excited to be one of four large companies teaming up for this project, in which we’ll not only promote but actually begin delivering on the green transition. We need to collaborate across the value chain to solve the climate crisis,” says Anders Michael Christensen, vice president, DFDS Logistics. The first charging points for electric trucks have already been installed at a few locations in Denmark, but many more are needed and with sufficient charging capacity to handle heavy-duty traffic, including at the harbour in Esbjerg and at Danish Crown and Arla locations in Denmark. “A climate-neutral transport corridor needs not only commercial commitment but also the political will to expand the infrastructure. There’s no snap solution to solving the climate crisis, and that’s precisely why teaming up across sectors like we’re doing now is so important,” says Morten Kjærgaard, vice president, DSV Road. The companies behind the ambition for a climate-neutral food transport corridor will begin gathering data already next year to measure the partnership’s effects on the climate.

John Paul Dejoria joins Bandero Tequila with launch of Bandero Café!

Drinks industry maverick John Paul Dejoria has joined the Bandero Tequila team just as the brand’s hotly anticipated new coffee tequila has officially launched. Creator of wildly successful brand Café Patron, John Paul is no stranger to taking the global drinks market by storm, and now brings considerable expertise to an authentic and sophisticated blend of coffee tequila from the Guachimotones region of Mexico – Bandero Café. Made from 100% Blue Weber agaves, Bandero Café Tequila is already winning gold medals for its elevated yet mellow taste and exceptional quality as a premium sipping tequila. Tipped as the best tasting coffee tequila to date, influencers and drinks industry VIPs will came together in the West End to celebrate this adventurous product at an exclusive launch, which took place at award-winning Mexican favourite ‘Cavita’ on May 24th. Bandero is also a family affair as JP is joined by his daughters Alexis and Michaeline in this new venture. Johnathan Kendrick, Co-founder and designer of Bandero Tequila said: “We are delighted that John Paul DeJoria, the co-founder of John Paul Mitchell Systems, Patron Tequila and John Paul Pet, is joining his daughters Alexis and Michaeline DeJoria in Bandero Tequila.” Commenting on the quality of the Bandero brand John Paul DeJoria said “Bandero Tequila has everything needed to become one of the finest tequilas in the industry. I believe every home should have a bottle of Bandero!” Influencers and venues who have sampled the Bandero Café have noted the provenance and substance behind the drink, which comes in small batches of bottles made with 100% recycled glass and featuring a casing that pays homage to the sandals of Jalisco tribes native to the foothills of the Guachimotones. Industry and consumers are invited to ‘Taste the Legacy.’