Tuesday, July 23, 2024

Easyfairs and ExCeL London lead the charge towards sustainable events with London Packaging Week

Easyfairs and ExCeL London are once again poised to redefine sustainability benchmarks in the events industry with the upcoming London Packaging Week at ExCeL London on 11 & 12 September. Both organisations have committed to elevating environmental responsibility by implementing comprehensive sustainability measures throughout the event.

Teaming up with ExCeL London, renowned for its sustainability-driven venue practices, Easyfairs aims to lead by example and foster positive change across the events landscape. This collaboration underscores a shared dedication to sustainability, ensuring it remains central to their operational agendas.

“We are thrilled to partner with ExCeL London once again for London Packaging Week, setting new standards in sustainability within the events industry,” said Senior Marketing Manager James Montero-MacColl. “Together, we are committed to driving positive change and demonstrating that sustainable practices can redefine how events are managed.

“By leveraging digital innovation and sustainable practices, we aim to deliver an exceptional experience at London Packaging Week while minimising our environmental footprint. From energy-efficient technologies to zero-waste strategies, it’s about innovating today for a sustainable tomorrow.”

Easyfairs’ London Packaging Week is at the forefront of sustainable event practices, incorporating initiatives designed to minimise environmental impact and promote responsible resource management:

  • Energy Efficiency: Prioritising energy conservation with meticulous monitoring and optimisation of lighting, heating, and HVAC systems from setup to teardown.
  • Production and waste: Implementing effective waste management strategies, aiming for more than 70% of stands to be reusable, alongside a zero-to-landfill ExCeL waste management programme policy for exhibitor spaces and stands. Sustainable carpet solution to be used, and no single-use plastics or red meat at controlled catering points
  • Digital Innovation: No event guide to be printed, smart badge technology used throughout the show, and digital signage. A cutting-edge mobile application has been developed that enhances attendee and exhibitor experiences through features such as exhibitor search, personalised agendas, and real-time notifications.
  • Travel and accommodation: The venue is accessible by public transport, EV charging stations, bike parking, and free coffee is available to visitors arriving via public transport. Hotel recommendations with sustainable credentials will be prioritised.
  • Community Engagement: Integrating sustainability into the event’s content programme, dedicating significant segments to sustainable development and the journey towards a Net Zero sector. Gender parity on panels and initiatives like the Innovation Gallery, awards, and dedicated startup zones highlight a commitment to fostering innovation in sustainable packaging solutions.

As the chosen venue for London Packaging Week, ExCeL London exemplifies sustainable venue management with certifications including carbon neutrality, ISO 14001, ISO 20121, and Planet Mark Business Certification.

Building on its commitment, Easyfairs recently released its inaugural annual sustainability report, reflecting transparency and progress towards its “Act for the Future” strategy. Key achievements include a 33% reduction in carbon footprint since 2019, underscoring its proactive approach to sustainability leadership.

Anne Lafère and Matt Benyon, CEOs of Easyfairs, expressed their dedication to driving meaningful change, saying: “The world of events is evolving, and so are our responsibilities. This report underscores our commitment to ethical governance and responsible corporate citizenship.”

Nil Sönmez, Chief Sustainability Officer at Easyfairs, added: “Our business model has always leaned towards sustainability. We are especially delighted that we have reduced our group’s carbon footprint by 33% since 2019. We’re making real changes, and every little bit counts. Of course, there’s much more to do. We’re doing good but aiming for great.”

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