US-based virtual food hall operator Wonder is developing a personalised nutrition platform that uses AI and bloodwork to design tailored meal kits and prepared meals. The initiative is part of the company’s broader strategy to integrate food delivery, meal kits, and content into a single digital ecosystem.
Wonder’s expansion over the past 18 months has included the acquisition of meal kit provider Blue Apron, delivery platform Grubhub, and food content company Tastemade. These moves signal its ambition to dominate the personalised food tech sector.
The new app currently in development will enable in-home blood testing to create individual nutrition profiles based on DNA. From this, Wonder will recommend and deliver 21 personalised meals per week, either as cook-at-home kits or premade dishes.
Backed by a $600 million investment round led by Google Ventures, Wonder is also shifting its business model to compete with traditional delivery platforms. It now waives delivery and service fees for subscribers and operates its virtual restaurants, offering greater control over pricing and service.
Wonder is expected to go public by March 2028, with internal preparations already underway. Founder Marc Lore has stated ambitions to scale through further acquisitions, with a long-term valuation target of $40 billion.