Chobani has recorded a significant rise in retail sales during a period when many large food manufacturers are experiencing weaker demand. NielsenIQ data shows the company’s sales for the year to 25 October increased by 28.3%, outpacing a sector facing inflationary pressure and shifting consumer priorities.
The broader packaged food market has seen slower sales as households reassess spending. Several major brands have reported reduced volume as customers look for products perceived as healthier or less processed. Chobani’s portfolio in yogurt, creamers, and ready-to-drink coffee continues to align with these purchasing habits, supporting its gains in key categories.
The company’s yogurt business remains a strong performer in the United States. Consumption levels in the market are still lower than in Europe, signalling headroom for further penetration. Chobani has increased its focus on protein-led products, including Greek yogurt cups and drinks. These items are currently present in around 10% of US households, according to NielsenIQ.
Chobani’s creamer line continues to advance within a growing category. The brand now accounts for 11.5% of the US creamer market, up from 5.5% a year earlier. NielsenIQ data indicates that total category sales rose by 3.6%, with Chobani driving most of that increase.