Grupo Bimbo plans to eliminate artificial colours from its global product range by 2026. The move affects key categories such as bread, bakery items, tortillas, bagels, and English muffins, which together make up roughly 50% of the company’s global net sales and more than 70% of its US revenue.
Currently, 99% of these products are already free from artificial flavours and colours. The commitment aligns with broader health and wellness trends shaping consumer demand for simpler, more natural ingredients.
Industry benchmarking highlights Bimbo’s position in nutrition leadership, with recognition from the Access to Nutrition Initiative among the top four global food companies for improving product quality, responsible marketing, and portfolio accessibility.
The company also aims to ensure all bread, bakery, and breakfast items meet a Health Star Rating of 3.5 or above by the end of this year. By 2030, its baked goods and snacks will prioritise natural recipes, balancing safety, nutrition, and accessibility for global markets.