Heartland Food Products Group, the manufacturer of Splenda Brand sweeteners, drink mixes, and nutritional beverages, has acquired the Slimfast US brand from Glanbia PLC. The deal strengthens Heartland’s position in the weight management and sugar-reduction segments, expanding its product portfolio to meet growing consumer demand for healthier options.
Slimfast, a long-established brand in meal replacement and weight management products, complements Heartland’s existing offerings, allowing the company to provide a wider range of solutions for balanced nutrition and diet-conscious consumers. The acquisition aligns with broader trends in the food and beverage industry, where consumers increasingly prioritise reduced sugar, convenient meal solutions, and functional products that support lifestyle goals.
With both brands under one roof, Heartland aims to leverage operational synergies, expand distribution channels, and innovate across product lines to address evolving nutritional needs.