Mars has discontinued the use of titanium dioxide in Skittles sold in the US, aligning with broader shifts in global food safety scrutiny and consumer preferences. The additive, used to brighten colour and enhance the appearance of food products, was banned in the European Union in 2022 due to potential health concerns, though it remains permitted in countries including the US, UK, Canada, and New Zealand.
The change, implemented at the end of 2023, follows increasing scrutiny of titanium dioxide by policymakers at the state level in the US and consumer advocacy groups. While federal regulation has so far upheld its approval, legislative momentum in states like California has prompted companies to reconsider their formulations.
Mars previously pledged in 2016 to eliminate artificial colours from its products. Although the company has not publicly explained the timing or scope of its decision, the removal reflects growing pressure on global brands to standardise formulations across markets and mitigate reputational and regulatory risks.
This update comes amid a broader political and regulatory climate in the US where food additives have become a focal point of debate. Industry stakeholders are closely watching whether similar moves will follow across Mars’ global product lines.
Skittles, originally launched in the UK, have been manufactured in the US since 1981. Mars’ Wrigley division acquired the brand in 2009.