Tuesday, October 14, 2025

Nissin Foods establishes new US regional base to drive growth

Nissin Foods Holdings has announced a restructuring of its North American operations as part of efforts to strengthen its management structure and accelerate regional growth.

The Japanese food manufacturer will create a new intermediate holding company, Nissin Foods Americas, which will oversee its three US subsidiaries: Nissin Foods (USA), Myojo USA, and Kanzen Meal USA. The reorganisation is designed to streamline decision-making, centralise management functions, and improve oversight across its American business network.

Yukio Yokoyama, currently Chief Representative of the Americas, will become CEO of the new headquarters, which will coordinate product, marketing, and operational strategies across the continent. The company plans to finalise the restructure by the end of the 2025 fiscal year.

Nissin will capitalise the regional headquarters with approximately $122 million through an in-kind contribution of shares from its existing subsidiaries. The group said the move will not materially affect its overall business performance but will provide a more efficient structure to respond to market opportunities.

The restructuring comes amid continued growth in consumer demand for convenience and packaged food across North and Central America, where Nissin aims to expand its presence in both instant and frozen product categories.

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