NutriFusion has entered a new partnership with BeLoved Foods to strengthen the nutritional profile of the brand’s single-serve mug cake mixes. The collaboration brings NutriFusion’s GrandFusion fruit and vegetable concentrates into BeLoved Foods’ formulations, which already focus on high protein, added fibre and reduced sugar.
BeLoved Foods, founded by food scientist Zara Nazareth, targets midlife consumers seeking convenient functional products. Its mixes are designed for rapid preparation and use grains, protein sources, and selected botanicals to support health-led purchasing decisions.
NutriFusion’s ingredient systems provide manufacturers with concentrated vitamins and minerals derived from non-GMO whole foods. By integrating these blends, BeLoved Foods aims to increase nutrient density without altering format, preparation time, or core recipe structure.
The move reflects a broader trend in functional indulgence, where bakery and snack brands are developing products that meet rising nutritional expectations in the midlife and wellness categories. Both companies expect the partnership to support further innovation in nutrient-forward bakery applications.