New data from ezCater reveals the growing opportunity for restaurants in workplace catering. With 43% of businesses now running recurring meal programs, up 17% from 2024, companies are increasingly replacing or supplementing cafeterias with restaurant food. This trend offers significant revenue potential for restaurants.
Workplace food also acts as a powerful marketing tool, with 70% of employees who try a restaurant through their employer later ordering from it personally. As businesses plan to increase food budgets in 2025, the average order size has already risen by 12%, highlighting the expanding role of food in the workplace.
Restaurants with catering programs are outpacing industry growth, with a 5.1% revenue increase compared to the 3.3% industry average. This trend is helping brands like Dave’s Hot Chicken and Crumbl tap into a growing market.