Saturday, April 27, 2024

£1.5m investment to see plant-based food manufacturer launch UK’s ‘greenest burger’

A plant-based food manufacturer is set to launch “Britain’s greenest burgers” following a £1.5m investment.

MYCO’s plant-based protein, Hooba, is produced from vertically farmed oyster mushrooms grown at the firm’s new production site in North Yorkshire.

The purpose built 20,000 sq ft complex is the only site in Britain where the protein is both farmed and produced under the same roof – meaning MYCO’s meat-free products create zero food miles.

The sustainable range will be available to the trade by the end of March 2024 following the “significant” seven-figure cash injection that’s allowed the firm to move into full production.

“The investment is a real game-changer as it has allowed us to move full steam ahead with our full range,” said MYCO Chairman John Shepherd. “We are currently meeting with buyers and the initial noises are incredibly positive.

“The goal is a trade launch in March, followed by a national rollout in supermarkets across the UK over the course of the year. That’s an exciting launch and one which will place Hooba among the biggest plant-based protein products in the market.”

Having initially launched in Darlington, MYCO moved into the new unit in November 2023 ahead of a scaling-up of the business which is expected to create 70 new jobs over the next few years.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

New website for WMH

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close