Sunday, March 3, 2024

Absolut Vodka & SPRITE launches in Europe

The Coca-Cola Company and Pernod Ricard’s Absolut Vodka & SPRITE is now available to purchase in Great Britain.

Bringing together two major brands that have grown to have a global footprint, the new pre-mixed cocktail is made with international premium spirits brand Absolut Vodka and the lemon-lime sparkling soft drink, SPRITE.

Absolut Vodka & SPRITE features two iconic global trademarks, bringing them together into a Ready-To-Drink pre-mixed cocktail. The design combines Absolut Vodka’s bottle silhouette front and centre and a vibrant colour gradient, reflecting the perfect mix of Absolut’s full-bodied, smooth character with Sprite’s highly refreshing lemon and lime flavour.

James Davies, Senior Director, Alcohol Ready to Drink at The Coca-Cola Company, said: “Our consumers are at the centre of everything we do, and it’s important that we provide them with a wide range of drinks that suit different tastes and occasions.

“The new offering of Absolut Vodka & SPRITE is a combination of the familiar premium taste of Absolut Vodka with the iconic and signature lemon-lime taste of SPRITE, giving our adult consumers a refreshingly tasty and trusted drink experience.”

Francesco Ottaviano, Global RTD Portfolio Director at Pernod Ricard, adds: “While Absolut Vodka and SPRITE have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers.”

Debasree Dasgupta, VP Global Marketing, Absolut Vodka, continues: “Absolut and SPRITE is a dynamic fusion of two iconic brands, a collaboration that transcends boundaries and meets the ever-evolving desires of today’s consumer and new consumption occasions. This unique partnership isn’t just a drink, it is a celebration of Absolut’s belief that we are all Born to Mix.”

The product, available in a 250mL can at 5% ABV, will firstly be launched in Great Britain. It will then be rolled out in other selected European markets such as Germany, Spain and the Netherlands.

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