Tuesday, July 23, 2024

Actiph Water links up with Marvel Studios’ Deadpool & Wolverine for wet and wild on pack designs

This Summer, Actiph Water – the alkaline ionised water company – is teaming up with Marvel Studios’ Deadpool & Wolverine.

To celebrate the new movie, Actiph is launching two limited edition designs on its 600ml and 1L bottles and fans can choose to take home the one featuring their favourite main character – Deadpool or Wolverine.

The bottles can be found in all major outlets including Tesco, Sainsbury’s, Waitrose, WHSmith, Holland & Barrett, and more.

Retailers will be able to capitalise on the film’s hype as the on-pack collaboration will be promoted in-stores with eye-catching activations, FSDUs and barkers. It will also be supported with an integrated marketing campaign including bespoke digital AV, London centric outdoor advertising, including static rail (12 sheets & 4 sheets), street furniture (6 sheets), London bus network (supersides), paid digital and an exciting experiential activation at Potters Fields on the 17th of July.

Actiph’s Chief Marketing Officer Barnaby Hughes says: “We’re thrilled to be teaming up with Marvel Studios once again to celebrate the eagerly awaited release of Deadpool & Wolverine. The Deadpool franchise is already so iconic, and this latest instalment looks set to make some serious waves this summer, and we can’t wait to be part of the journey.

“Following on from the success of our previous collaboration with Thor: Love and Thunder in 2022, we wanted to build on our position within the water category as an innovative, disruptive brand that is synonymous with sports & health, and elevated through entertainment. Encouraging and enabling our consumers to lead more active lives and push their limits is at the core of everything we do, and these characters epitomise that ethos.”

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