Tuesday, July 23, 2024

Actiph Water links up with Marvel Studios’ Deadpool & Wolverine for wet and wild on pack designs

This Summer, Actiph Water – the alkaline ionised water company – is teaming up with Marvel Studios’ Deadpool & Wolverine.

To celebrate the new movie, Actiph is launching two limited edition designs on its 600ml and 1L bottles and fans can choose to take home the one featuring their favourite main character – Deadpool or Wolverine.

The bottles can be found in all major outlets including Tesco, Sainsbury’s, Waitrose, WHSmith, Holland & Barrett, and more.

Retailers will be able to capitalise on the film’s hype as the on-pack collaboration will be promoted in-stores with eye-catching activations, FSDUs and barkers. It will also be supported with an integrated marketing campaign including bespoke digital AV, London centric outdoor advertising, including static rail (12 sheets & 4 sheets), street furniture (6 sheets), London bus network (supersides), paid digital and an exciting experiential activation at Potters Fields on the 17th of July.

Actiph’s Chief Marketing Officer Barnaby Hughes says: “We’re thrilled to be teaming up with Marvel Studios once again to celebrate the eagerly awaited release of Deadpool & Wolverine. The Deadpool franchise is already so iconic, and this latest instalment looks set to make some serious waves this summer, and we can’t wait to be part of the journey.

“Following on from the success of our previous collaboration with Thor: Love and Thunder in 2022, we wanted to build on our position within the water category as an innovative, disruptive brand that is synonymous with sports & health, and elevated through entertainment. Encouraging and enabling our consumers to lead more active lives and push their limits is at the core of everything we do, and these characters epitomise that ethos.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.