Tuesday, December 3, 2024

Baileys Chocolate launches new truffle varieties to range

Baileys Chocolate is launching two new varieties to its successful truffle range, designed for the festive season and beyond. The Baileys Chocolate Assorted Truffles and Baileys Chocolate Mint Truffles are both infused with Baileys Irish Cream and cater to a range of gifting or personal consumption occasions.

The new Baileys Chocolate Assorted Truffles carton contains four best-selling Baileys Truffle flavours: Original Baileys Irish Cream, Strawberries and Cream, Birthday Cake, and Salted Caramel. Each truffle features a hint of Baileys Irish Cream.

Baileys Chocolate Mint Truffles is a new flavour variety for the brand, featuring a milk chocolate shell and a mint-chocolate truffle centre with a touch of indulgent Baileys Original Irish Cream. Mint flavours are synonymous with Christmas and are currently a popular flavour trend in chocolate confectionery.

Alison Robson, marketing manager for Baileys Chocolates, said: “The launch of these truffle varieties aligns with our strategy of expanding our product range for both festive and year-round occasions. These new flavours reflect our commitment to offering premium products that capture the essence of Baileys in new and innovative ways.

“With these additions to the existing truffle range, there really is something for everyone to provide the finishing touch for festive celebrations or quiet moments of self-indulgence.”

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