Tuesday, July 23, 2024

Bridor partners with Milka to launch new Chocolate Swirl pastry

French bakery manufacturer, Bridor, has collaborated with iconic German chocolatiers, Milka, to launch the new Swirl with Milka Chocolate.

The all-butter puff pastry swirl gives caterers and retailers the opportunity to serve customers a pastry from one of the world’s most recognisable chocolate brands.

With Bridor research showing that 87% of UK consumers surveyed want to eat this product, it’s a real opportunity to offer a pastry that’s already proven to be popular among shoppers and diners.

Furthermore, the combination of Bridor’s Viennese pastry know how and Milka’s smooth, creamy chocolate, makes for a product that’s suited to breakfast or snacking occasions, with 87% of British consumers saying that this product would be perfect as a snack.

Milka has been creating gourmet chocolate made with Alpine milk since 1903 and research shows that it is a widely recognised and a beloved brand across Europe. The new Swirl with Milka Chocolate combines a light and flaky Viennese pastry and a smooth pastry cream, with Milka chocolate chips made from palm oil free, and 100% sustainable cocoa.

Available in boxes of 66, the 95g pastries come frozen and ready to bake in 16-18 minutes at 165-170°C following a period of 35-45 minutes at room temperature. Bridor has also designed branded, recyclable greaseproof paper bags to accompany takeaway sales, as well as repositionable stickers to catch the eye of consumers.

Erwan Inizan, UK Sales Director at Bridor, said: “We are excited to be bringing the Swirl with Milka Chocolate to the UK following its great success in France. Milka shares our dedication to producing exceptional quality products with responsibly sourced origins and we are delighted to have collaborated to bring caterers and retailers a delicious pastry.”

A full sales kit is available for Bridor customers, which includes Milka branded bags and stickers as well as shelf tags and posters that will help drive sales and prompt impulse buys. These promotional items feature the recognisable Milka logo and eye-catching purple and white colourway.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.