Tuesday, May 6, 2025

Frank’s RedHot kicks things up a notch with new Spicy Mayo launch

Hot sauce, Frank’s RedHot®, is now available to buy in a versatile new spicy mayo format.

The new Frank’s RedHot® Spicy Mayo, spiked with the cult American hot sauce, is ready to rock straight from the bottle and will enhance and bring the iconic Frank’s heat to a huge range of dishes. Drizzle over fries, use as a dip for wings, a finisher for chicken burgers, brush over corn, load into tacos, supercharge sandwiches or slaws – the possibilities are endless.

Customers can benefit from a highly versatile product with the key ingredient – Frank’s RedHot® sauce – already idolised by British consumers. Put simply, calling the famous Frank’s name out on menus will help operators drive profits with heat-hungry diners throughout 2025 and beyond.

Vanessa Nel, brand manager foodservices from McCormick, said: “This year, we’re kicking things up a notch, giving operators the keys to a world of delicious and super simple recipe inspiration by way of this incredible, new ready-to-use format.

“The flavoursome marriage of Frank’s’ cult cayenne pepper heat with creamy mayo really is something – we’ve already seen some incredible reactions to it and can’t wait to roll it out across the country because everything’s better with Franks RedHot® Spicy Mayo!”

The new Frank’s RedHot® Spicy Mayo is available in a 1ltr bottle and is available now in wholesalers nationwide.

McCormick is supporting the launch of Frank’s RedHot® Spicy Mayo with a programme of marketing activity, including nationwide advertising, PR, social media influencer collaborations and national account end user sampling.

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