Gordon’s, the world’s No.1 international gin, is launching Gordon’s Spritz Edition, an alcoholic drink made with Gin, Elderflower, Lime and other natural flavourings and colourings. Rooted in everyday bubbly celebrations, the new liquid is designed to elevate any get together with a lively fusion of deliciously fruity flavours and bubbly fun.
With the spritz cocktail surging in demand globally – reaching the third most popular cocktail served in the on-trade across Great Britain – Gordon’s Spritz Edition gives fans an effortlessly simple way to make their favourite cocktail at home in just two simple steps.
Available in two vibrant flavours – Strawberry & Passionfruit and Lime & Elderflower – the new innovation transforms a glass of bubbles into a delicious spritz, reimagining how Gordon’s can be enjoyed. Simply pour two parts prosecco (100ml) into a flute glass with one part Gordon’s Spritz Edition (50ml) to create the perfect serve.
With 64% of on-trade cocktail drinkers now consuming cocktails at home, yet the perceived effort required to make them remaining a barrier, Gordon’s Spritz Edition unlocks a refreshingly fun and effortlessly simple serve with no complex cocktail or bar skills needed.
Tayara Sousa Linke, Global Head of Marketing at Gordon’s, said: “The increasing popularity of spritz cocktails has led to more people wanting to experiment with their prosecco which is why we made Gordon’s Spritz Edition a simple two step process – making it easy to elevate any bubbly celebration. This product delivers on our promise of quality, flavour and simplicity to create a vibrant and fun experience perfect for any get together.”
The latest innovation builds on Gordon’s 250-year heritage of mastering quality gin while adapting to contemporary drinking occasions. By introducing Gordon’s Spritz Edition, the brand reinforces its position as a modern classic that continues to lead the category when it comes to innovating to meet evolving consumer preferences.
Emma Taylor, Head of Innovation Commercialisation – GB, said: “We experimented with dozens of different flavour combinations and recipes before landing on our two exciting variants – Strawberry & Passionfruit and Lime & Elderflower. Gordon’s Spritz Edition is about giving people an opportunity to elevate their ordinary catchups without any of the barriers traditionally associated with cocktail-making making those bubbly moments that little bit more special.”
Gordon’s Spritz Edition has an ABV of 14.7% and a recommended resale price of £14 for a 500ml bottle. Launched in Morrison’s from September 24th, Gordon’s Spritz Edition is rolling out to Amazon, Ocado, Tesco, Sainsbury’s and Asda over the coming weeks. Gordon’s Spritz Edition will become available in the on-trade across Great Britain from next year with ambitions of a global roll out to follow.