Friday, April 12, 2024

Higgidy serves up new quiche campaign and British Hen Welfare Trust partnership

Higgidy, the delicious everyday food experts, are celebrating the taste of spring with their new ‘Higgidy Helping of Scrumptious’ quiche campaign. The campaign will see the brand’s quiche range appear on out of home sites, in instore advertising and promoted through PR and social media.

As part of the campaign Higgidy is launching a brand new Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb (400g, RRP £4.59) to help support the British Hen Welfare Trust. The new launch will not only taste great but will do good too.

Buying this Limited-Edition quiche will help a million ex-commercial laying hens enjoy a free-range retirement, thanks to the dedicated work of the British Hen Welfare Trust and will help celebrate reaching a milestone number of 1 million hens rescued later this year.

The Trust’s mission is to rehome ex-commercial hens and encourage food companies to use free range eggs, something Higgidy is proud to have done for many years. 

Higgidy’s new vibrantly veggie sharing quiche, in seeded spelt shortcrust pastry, is packed with delicious flavours. The new quiche serves up a unique combo of vintage Somerset Cheddar, tangy Red Leicester, and nutty Emmental, perfect for easy, appetising, Spring and Summertime lunches and hassle-free dinners.

The quiche joins Higgidy’s existing quiche range, all delicious served at the table or outdoors as part of a tasty picnic.

Higgidy’s best-selling quiche, Spinach, Greek Feta & Roasted Red Pepper Quiche, and the new Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb will feature in the brand’s May campaign.

Alysha Luckin, Director of Food at Higgidy, said: “Quiches are part of Higgidy’s heritage and making truly delicious quiches packed full of flavour that is truly irresistible, is something we are well known for.

“Our new Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb will delight quiche lovers and we are excited to support the British Hen Welfare Trust with this new launch as part of our wider support on welfare.

“Look out for Higgidy Quiches on billboards, instore and promoted through PR and social media as we welcome Spring with our scrumptiously tasty quiches.”

The Higgidy Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb (400g) is available at Sainsbury’s, Waitrose, Ocado and Booths from 24th April, RRP £4.59.

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