Tuesday, July 23, 2024

Jnck Bakery redefining “Junk food” with Zero HFSS Cookies

Jnck Bakery is revolutionising the fresh bakery market with its range of delicious cookies, which have 90% less sugar, 50% less saturated fat, 3x protein and 5x fibre compared to existing products.

The category-first range of fresh, chewy cookies has been created in response to rising consumer demands for healthier, more sustainable treats: they have been rated zero HFSS, do not include any palm oil and contain pea protein to support gut health.

Available in four flavours (Milky Chocolate, Trippple Chocolate, White Gold Chocolate and White Ruby Chocolate), the 48g cookies are ideally suited for retail or foodservice, with a distinctive brand design that specifically promotes indulgence and fun. The cookies can be supplied loose in pre-baked or unbaked cases of 24, or pre-baked in single and multipacks. All packaging is sustainable.

Comments Alex: “The growth of the protein snacks market shows there is a demand for a much healthier approach to grab and go food, but we felt strongly that we could create products that still tasted, felt and looked like indulgent treats, as opposed to high-protein gym products. Our cutting-edge sweetness modulation means Jnck Bakery products deliver without all the sugar and fat: no mean feat, as these elements bring so much more than just taste and texture. We have used a range of techniques to develop the desired high quality, sweet, chewy, crunchy, cookie. And by tripling the protein and adding prebiotic fibre, we have enhanced the nutrition and looked after gut health. The results have to be tasted to be believed, and we are delighted to bring these products to market.”


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