Saturday, November 9, 2024

Launch of “even tastier” pies from Higgidy this Autumn

New improved delicious pie recipes add a boost to Higgidy’s Autumn Pie Campaign supported by Judi Love celebrity Partnership.

Packed with top quality ingredients and delivering a burst of flavour, Higgidy’s six new premium pies include all the top selling favourites, with improved recipes to deliver the tastiest pies.

Higgidy’s three meat and three veggie options are baked using the highest quality ingredients and now also include added Regenerative Flour, sourced from Wildfarmed with no Palm Oil in any of its recipes.

The Higgidy pie range comprises:

Spinach, Greek Feta & Pine Nut Pie with roasted red peppers

Creamy 100% British free range Chicken breast & Sauteed Leek Pie with white wine

Slow Braised 100% (red Tractor Farm Assured) British Beef Steak & Craft Ale Pie with carrots

Slow-Cooked 100% (red Tractor Farm Assured) British beef Steak, Red Wine & Bacon Pie with chestnut mushrooms

Roasted Sweet Potato, Spinach & Feta Pie with Aleppo chilli

Three Cheese, Cauliflower & Broccoli Pie with garlic and thyme crumb.

Higgidy is also making a significantly upweighted media investment across October and November with the return of its successful ‘Dig Into a Higgidy’ campaign, which includes; an outdoor national poster campaign across 48 and 6 sheets, digital display, social media campaign and brand activation in grocery across the UK as well as a second year of high-impact content creation in a partnership with celebrity comedian and presenter, Judi Love.

This year’s content will see Judi team up with Higgidy’s Culinary Chef, Jordan Kerridge, to ‘Dig Into a Higgidy’ together, as they explore Higgidy’s new Autumn pie range, and create a Judi Love new Caribbean themed spicy pie recipe.

Judi Love commented: “I loved working with Higgidy last year and am thrilled to be back in the Higgidy kitchen with the team. Higgidy have made some great changes to their pie recipes. They always make delicious quality food and it’s always fun working with them!”

200g Higgidy pies are all available in 100% recyclable packaging and are easy to find at major retailers from September 24th 2024, including Sainsbury’s, Waitrose and Ocado, (available in Tesco and Asda early 2025), RRP £3.75.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close