Tuesday, July 23, 2024

Lyle’s Golden Syrup unveils brand new flapjacks

Lyle’s Golden Syrup has announced its first original golden syrup flapjacks, rolling out across UK supermarkets this June.

Flapjacks have long been a beloved British treat, harkening back in origin to the 1600s. Homemade by generations of families, flapjacks have used Lyle’s Golden Syrup since it became a kitchen cupboard staple in 1883.

Now, Lyle’s has created indulgent ready-to-eat flapjacks. Lyle’s Golden Syrup Flapjacks will come in a multipack format, containing five 30g bars, retailing at RRP: £2.50. The packs will be available at both Sainsbury’s and Ocado from June 2024, with more listings expected.

Nick James, Marketing Director for Lyle’s Golden Syrup, said: “Throughout history, the best flapjacks have been made with Lyle’s Golden Syrup.

“Now, with our first foray into the world of original Lyle’s treats, we’ve truly mastered the flapjack formula, delivering a great tasting, indulgent product made with all of the care and quality you’d expect from Lyle’s.

“We’re excited to give families across the UK a bitesize taste of Lyle’s on-the-go, featuring the same delicious taste that makes you feel Absolutely Golden.”

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