Sunday, March 3, 2024

Müller brings Cadbury to milkshake format

Müller Yogurt & Desserts is bringing Cadbury to milkshake format for the first time in the UK and Ireland.

With the flavoured milk category growing +4% YoY, the business is targeting category growth by continuing to expand and optimise its portfolio of products.

Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, from 24 January, shoppers in Sainsbury’s will be able to purchase Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake.

Made in the UK using milk from British farms and Cadbury milk chocolate, shoppers will be able to purchase the 250ml singles from other retailers from March onwards.

As the dairy company continues to drive growth in the convenience and wholesale sectors, the long lasting ambient recipe provides a three month shelf life.

The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.

Justin Cook, CEO at Müller Yogurt & Desserts, and Nikhilesh Brahma, VP Global Licensing at Mondelēz, said: “We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats.

“We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration – that started with desserts – and now expands into milkshakes with Cadbury, the nation’s favourite chocolate.”

Müller UK & Ireland produces chilled desserts and milkshakes under licence from Mondelēz International.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.