Tuesday, July 23, 2024

Premium vodka brand fusing Indian and British flavours looks to raise £1m

Desi Daru Vodka, the premium vodka brand known for its fusion of Indian and British flavours, is looking to raise £1,000,000 investment, aimed at expanding its presence in the UK, increasing direct-to-consumer sales, and commencing international distribution.

Mohit Singh and Aneet Kaur, the husband and wife team behind Desi Daru, are looking to use the investment raised to increase their production capacity at the distillery in Oxfordshire where they produce their award-winning liquid, as well as expanding their marketing capabilities and strengthening direct-to-consumer channels.

A significant portion of the investment would also be allocated for international distribution, allowing Desi Daru to bring their vodkas to new global markets.

Their vodkas have garnered much international acclaim, the Original and Alphonso Mango varieties scored 98 and 99 respectively in the IWSC awards, as well as the receiving World’s Best Flavoured Vodka at the World Drink Awards, 5 Master Medals at The Spirit Masters and a gold medal at the San Francisco World Spirit Competition.

Mohit Singh, founder of Desi Daru, shared: “It is a pivotal time to be raising money for Desi Daru, as we strive to expand and solidify our position as one of the premier vodka brands in the UK. This funding will help fuel our ambitious growth and bring our vodkas to a wider audience, both domestically and internationally.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.