Luxury packaging specialist Pusterla 1880 is extending its choice of sustainable alternatives for the internal fitments in its presentation boxes with the introduction of an FSC (Forest Stewardship Council)-certified thermoformed cellulose, which provides an aesthetic and functional alternative to more traditional plastic versions.
The company says its latest CALECO ranges completely eliminate plastics by using either wet-moulded pulp or dry-moulded paper, with a variety of options that can be tailored to the precise needs of individual customers.
“As part of our ongoing sustainability goals, we are committed to eliminating plastic from our packaging,” explained Haden Smith, Head of NPD at Pusterla 1880 UK. “This latest initiative enables us to offer customers a cost-effective plastic-free solution with no compromise on product protection or presentation.”
Pusterla’s CALECO is a natural and sustainable material that has full Chain of Custody (FSC) certification and is both recyclable and biodegradable. It can be easily moulded into a variety of shapes to provide safe and secure positioning for products, and its shock-absorbing properties ensure effective protection throughout the supply chain. The material also offers significant storage and transportation savings compared to EPS and foam fitments.
CALECO is non-static and non-toxic and can be treated to withstand extended moisture and to resist oil. In addition to this flexibility, there is the option for logos and other designs to be engraved into the mould and for printing directly onto the moulded fitment.
“With CALECO, we are supporting customers’ sustainability objectives and helping them to meet consumer demands for more sustainable packaging without compromising their premium brand image,” said Haden.
Pusterla’s comprehensive ongoing environmental programme was recently recognised by the company achieving Platinum status from EcoVadis, the globally recognised assessment platform that rates a business’s sustainability performance. The Platinum rating means that Pusterla is among the top one percent of over 150,000 companies that EcoVadis has assessed worldwide.