Tuesday, July 23, 2024

Quintessential Brands partners with EMILY IN PARIS producers to launch RTD cocktail

Quintessential Brands has launched its premium Kir Royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the Netflix series, EMILY IN PARIS.

Created by executive producer Darren Star (Younger, Sex and the City, Beverly Hills 90210), EMILY IN PARIS revolves around Emily, an ambitious twenty-something marketing executive from Chicago, who unexpectedly lands her dream job in Paris. Her new life is filled with intoxicating adventures and surprising challenges as she juggles work, friendships, and romance.

During Season 3 of EMILY IN PARIS, Emily tasted and loved the French cocktail Kir Royale and pitched it as an RTD to her agency clients. Consumers picked up on the idea of a ready-to-drink version of the French cocktail and the Kir Royale became one of the most searched for cocktails online, with consumers suggesting this could be the new Spritz, becoming an overnight viral sensation.

Now, Quintessential Brands has brought the Chamère RTD to life with a sophisticated packaging design that perfectly encapsulates the EMILY IN PARIS aesthetic.

The new Chamère ready-to-drink cocktail is 10.5% ABV and is available in three SKUs.

The 250ml can and the 20cl and 75cl bottles feature the words ‘Kir Royal’ which is the French spelling of Kir Royale. The packaging was developed in collaboration with Paramount and Sunhouse Creative agency.

Chamère is tapping into the growing trend for premium ready-to-drink cocktails and is rolling out to Grocery, Convenience and Wholesale sectors in the UK as well as other markets across the EU, US, Australia and Global Travel Retail.

Chamère’s launch will be supported by a full marketing campaign by Quintessential Brands.

Quintessential Brands Global Brand Director Letizia Razzino said: “We are extremely proud to have brought to life Chamère, the Emily’s Kir Royal RTD cocktail, in such a short period of time and with such attention to detail. It’s been a pleasure to work with the team at Paramount and we are so thrilled to be able to launch Chamère as Season 4 of this Netflix sensational show is released this August.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close