As one of Europe’s largest and oldest biscuit manufacturers, Hill is experiencing huge business growth and ongoing demand for its much-loved classic biscuits like custard creams and bourbons across the retail, wholesale and foodservice sectors.
The Sussex-based B2B PR specialist will be leading Hill’s strategic communications plan and outreach to increase visibility of the brand and consistency around the messaging of their key products.
Commenting on the new client win, Aneela Rose, MD of Rose Media Group (RMG), said: “We have a fantastic team who are all thrilled to be working with Hill. We will push the brand far and wide initially to raise their profile across trade and business press and to get in front of all the right people. What really excites us is their energy and passion for the company, their future aspirations and of course who doesn’t love a custard cream!”
Based in Ashton-under-Lyne, Hill Biscuits is an iconic local brand having been around since 1855.
RMG received an approach from Hill Biscuits’ CEO, Frank Bird, with whom they had previously collaborated during his tenure at Kate’s Cakes (acquired by baking giant CSM in 2007). Expressing immense satisfaction, Frank conveyed his excitement about partnering once again with Aneela.
He enthusiastically stated: “I’m delighted to be reuniting with Aneela! I have full confidence that her team will make a real impact and will help Hill Biscuits with its continued successes. This collaboration coincides with a step change in our business, and we totally trust Rose Media to spearhead our PR efforts in tandem with our dedicated in-house marketing team. Exciting times!”
Set up by Aneela Rose in 2004, Rose Media works for clients across multiple sectors and in the last few years has won several business awards for its impressive success across traditional and digital PR campaigns. Other food clients include itsu, Bagelman, Lizzies Food Factory, Olivier’s Restaurant, Kate’s Cakes, Honest Eats and Southover Foods.