Friday, April 12, 2024

Smirnoff launches seven new flavour innovations

Smirnoff is rolling out seven new flavours as the brand continues to deliver unique taste experiences for drinkers around the world.

Smirnoff draws on inspiration from popular culture to formulate bold new creations. From Spicy Tamarind or Electric Guava to Lavender Lemonade and Watermelon Lime Smash, the new lines feature flavoured spirits, perfect for crafting cocktails, and ready-to-drink mixers.

Stephanie Jacoby, Smirnoff Global Brand Director, said:  “Smirnoff is a brand that has been innovating since 1864 and, as the world’s #1 vodka, we think it’s important that our portfolio feels fresh and inclusive.

“We innovate and develop exciting new flavours to appeal to as many different people as possible, making our drinks as diverse as the people who drink them. These new flavours draw inspiration from cultures around the world to create unique taste experiences that we hope everyone will enjoy.”

SPICY TAMARIND – Made with the flavour of juicy tamarind and tasting notes of zingy lime and spicy chillies, this vodka infusion works brilliantly in spicy cocktails. Unlike other vodkas, Spicy Tamarind makes a great alternative to tequila to create a delicious spicy margarita. Following a hugely successful launch in Mexico, Spicy Tamarind is available in the US, Canada, Puerto Rico, Great Britain and Ireland with more than dozen countries planning to launch throughout 2024.

SMIRNOFF ELECTRIC GUAVA – Debuting in Mexico this week, Smirnoff Electric Guava blends Smirnoff’s triple distilled vodka with the flavour of juicy guava and a hint of ginger to create an electrifying experience for the senses. Poured over ice and topped up with soda water, Smirnoff Electric Guava creates the perfect spritz to be enjoyed on a warm summer day.

SMIRNOFF ICE LAVENDER LEMONADE – Lavender has been making waves in culture over the past year, inspiring everything from lavender couture to festival glamour. Initially launching in Australia, Smirnoff Ice Lavender Lemonade comes together to create a crisp lemonade taste layered with a lightly flavoured fragrant lavender finish – perfect for festival season.

SMIRNOFF SMASH VODKA SODA – In the US, Smirnoff is launching its first ever ready-to-drink vodka soda in four deliciously daring flavours that smash together unexpected flavour combinations to create something truly unique. Destined to be a smash hit, flavours include Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon fruit.

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