Tuesday, July 23, 2024

ADM partners with Ooni Pizza Ovens to incorporate regenerative agriculture into pizza flour production

ADM is collaborating with Ooni Pizza Ovens to introduce an exclusive line of flour produced using regenerative agriculture practices.

ADM launched its regenerative agriculture program in the UK in 2023, working with farmers to support an outcome-based farming approach that protects and improves soil health, biodiversity, climate and water resources while supporting farming business development.

UK producers who enroll in ADM’s programme receive guidance and incentive payments for each hectare farmed using regenerative farming methods, such as planting cover crops to allow more carbon to be stored in the soil.

With the integration of ADM’s regenerative agriculture wheat into their product offering, Ooni is set to elevate the home pizza-making experience, enabling enthusiasts to create pizzeria-quality pizzas with a flour farmed in a way that seeks to reduce its environmental footprint.

The new line of flour will be available through Ooni’s UK website and select retailers, making it easier for home chefs to access professional-grade ingredients that align with their values.

“We are thrilled to be working with Ooni, a company that shares our vision for a more sustainable food supply chain and an unwavering commitment to quality,” said Ashley Fuller, commercial director, ADM Milling.

“ADM’s distinctive position spanning the wheat to flour value chain in the UK gives us an opportunity to help minimise environmental impact from farm to customer. We’re proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we’re excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work.”

“Collaborating with ADM helps Ooni in our mission to make it easier than ever for home pizza makers to get the ingredients they need to make awesome pizza, while also respecting and protecting our planet,” said Claire Grant, senior project manager groceries, Ooni Pizza Ovens.

“As part of our commitment to becoming a regenerative business, Ooni Type ’00’ pizza flour will be produced in British mills using only electricity from renewable sources. We are also working with farms that use a range of regenerative farming practices. This partnership is more than just flour; it’s about how we’re committed to making a positive impact on the environment and helping meet our customers’ needs with the highest quality ingredients.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.