The BCMPA, the Association for Contract Manufacturing, Packing, Fulfilment & Logistics, reports that demand for drinks that deliver more than just hydration is transforming the landscape for brands and manufacturers alike.
The UK’s contract manufacturing and packing sector is bubbling with innovation as the functional beverage market surges ahead. From gut-friendly sodas to brain-boosting beverages, British consumers are increasingly reaching for drinks that promise added benefits. BCMPA members are at the heart of this trend, helping brands navigate the complex journey from concept to compliant, commercial-ready products.
“Consumers want multifunctionality in their drinks,” says Matt Wolf, Founder of FoodBuzz Innovations. “We’re seeing interest in ‘clean’ energy, cognitive support and sleep-enhancing formulations – often combining nootropics, micronutrients and tailored macronutrient profiles.”
The global nootropics market alone is projected to grow from £4.5 billion in 2025 to nearly £15 billion by 2034, with a CAGR of 14.6%. But with many ingredients falling under the UK’s novel foods regulations, brands face significant hurdles in formulation and marketing. “It’s not just about formulation,” adds Matt. “It’s about how products are positioned and labelled. We help brands balance flavour and quality with compliance, so their products are ready for market without risking regulatory setbacks.”
Michael Rowark, Managing Director of drinks manufacturer Blends Flavours & Colours, says the shift is no longer niche, it’s mainstream. “Zero sugar, gut health, brain support – these aren’t fringe trends anymore – they are core expectations. Consumers expect benefits they understand, ingredients they recognise and flavours they enjoy. To meet these expectations at scale, brands need flexible manufacturing solutions that support both innovation and efficiency.”
Sustainability requirements are also rising up the agenda. Louise Joyce, Director at All In The Bottle, highlights a growing preference for organic-certified production and natural flavourings. “It’s refreshing to see brands prioritising quality and sustainability. Packaging choices are also evolving, with more businesses aligning their materials with their environmental values.”