Snack maker, Burts, is launching new packaging for its crisp packets made from 55% recycled plastic.
Using recycled post-consumer (PCR) material to create the more environmentally friendly packets, Burts will be rolling out the new packaging across a selection of its favourite flavours and pack sizes of 40g and 150g from June 2025 – including flavours such as Mature Cheddar & Onion, Lightly Sea Salted, Sea Salt & Malt Vinegar and Devon Roast Beef.
The updated packs will also feature a green flash to indicate the use of recycled plastic in the packaging.
The new packaging is set to save approx. 8,000 tonnes of virgin plastic as PCR recycles used consumer materials that have met their intended end use and is mixed with virgin resin to create packaging that uses less plastic than before.
Rikin Lakhani, managing director, Europe Snacks said: “Over the past few years, we’ve carefully considered the different ways we can move to a more environmentally friendly packaging while keeping the same high-quality hand-cooked chips our customers know and love.
“The new PCR packaging will take used materials and incorporate it into new plastic, helping to create a circular economy and a happier environment. We know we have a way to go in terms of sustainability, but we’ve made some real strides recently and are constantly looking at how we can do better.”