Tuesday, July 23, 2024

John West strips excess packaging off best-selling tuna products

John West is stripping their best-selling tuna products from excess packaging, making it as easy as a twist to enjoy.

The new John West ECOTWIST® multipack reduces waste and is fully recyclable. ECOTWIST® is available in Asda stores, with other major retailers to follow soon.

ECOTWIST® is John West’s take on making their products easier than ever to enjoy and recycle. The market leader in tuna has eliminated excess packaging from its best-selling ranges – no shrink wrap, no cardboard – just an aluminium strip that keeps their can towers together and is fully recyclable together with the can.

Mark Doherty, Managing Director at John West Foods, said: “We have an ambition to be the most sustainable ambient fish brand in the UK by the end of 2025.

“ECOTWIST® is the best packaging and product we have ever brought to our consumers. We have spent three years developing ECOTWIST® to reduce packaging waste in our consumers’ lives and to make our quality products taste and look even better.

“It’s the ultimate faff-free solution to busy lives – storing and opening the cans is so easy and thanks to no excess packaging, recycling has never been easier, saving our consumers time to enjoy our healthy and nutritious products.”

John West has developed the patent-pending can tower, held together by the so-called SmartStrip®. The team redesigned the can, ensuring it holds the same amount of John West tuna but saving over 400 tonnes of steel annually.

The smaller, lighter designed can also reduces the amount of other contents in the product, the sunflower oil, spring water, or brine, saving an additional 1,500 tonnes of ingredients that consumers typically discard down the sink.

Chris Shearlock, European Sustainability Director for parent company Thai Union, said: “ECOTWIST® was designed to meet John West’s ambitious packaging sustainability targets. They avoid approximately 65 tonnes of plastic shrink wrap or around 300 tonnes of cardboard equivalent annually. John West’s SmartStrip® has been independently verified as fully recyclable, so consumers can recycle the cans in one piece through the UK kerbside recycling network.”

John West has the ambition to move all their products into sustainable packaging by the end of next year, with ECOTWIST® significantly advancing this goal. All John West ‘no drain’ ECOTWIST® products are already MSC-certified and the company plans to have their entire ECOTWIST® range MSC-certified by the end of 2025. They have the ambition to have their entire tuna portfolio MSC-certified to become the most sustainable ambient seafood brand in the UK.

John West already offers the highest number of MSC-labelled products in the UK in the ambient tuna category, ahead of all other brands and the retailers’ own brands.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close