Tuesday, July 23, 2024

Lidl extends Prevented Ocean Plastic to water bottle packaging

Lidl GB will be incorporating Prevented Ocean Plastic™ into its water bottles – becoming the first UK supermarket to make this change.

Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic™ – plastic which would have otherwise ended up in the ocean.

With 12 million bottles of the everyday item sold annually, this initiative is expected to save almost 100 tonnes of plastic from entering our oceans per year, equivalent to almost 4 million plastic water bottles.

The move builds on the discounter’s previous strides in this space. Lidl has been leading the way since 2020, when it became the first UK supermarket to introduce food packaging using Prevented Ocean Plastic™. Since then, it has been rolled out across a range of Lidl’s own-brand fresh fish, breaded poultry, sausage and fresh fruit products, meaning that the retailer has already prevented the equivalent of more than 15 million plastic water bottles from entering the ocean.

Doubling down on their commitments, Lidl is also taking steps to improve the recyclability of its plastic. Last year, the discounter transitioned its semi-skimmed fresh milk with supplier Müller over to clear caps.

Over the next two months, in partnership with both Müller and Cornish Farm, it is transitioning its entire milk range to clear caps.

The rollout of colourless milk caps this year will support industry wide retention of 4000 tonnes of bottle top material to be used again within the food sector.

Shyam Unarket, Head of Responsible Sourcing and Ethical Trade at Lidl GB, said: “Ocean plastic pollution is a pressing environmental concern, it is expected that by 2050 there could be more plastic in the ocean than fish.

“As pioneers of integrating ocean bound plastic into our packaging in 2020, we have been consistently building and improving on our efforts since, and are proud to now extend Prevented Ocean Plastic™ into water bottles. Through this latest product development, we hope to inspire wider efforts across the industry.”

Prevented Ocean Plastic™ packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean. This waste is then sorted and processed before being used in packaging. The entire process is fully traceable with a robust documented chain of accountability.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close