Snacking company Mondelēz International and supermarket Tesco are trialling a new initiative to reduce plastic packaging on Cadbury Crunchie multipacks.
As part of a test-and-learn initiative lasting until early 2026, the plastic overwrap on ~1.8 million Cadbury Crunchie Four Bar Multipacks sold in Tesco stores will be replaced with innovative stickers, reducing the outer plastic packaging by 60% per pack.
Each sticker also incorporates a QR code linking to an online survey, providing consumers with a direct opportunity to feedback on the new design and its usability, along with all nutritional and recycling information currently found on existing Cadbury Crunchie multipacks.
Insights from the survey will be used to help refine Mondelēz International’s approach to future packaging innovation, supporting its global sustainable packaging goals.
Joanna Dias, Mondelēz UK sustainability lead, said: “We’re delighted to be announcing this Cadbury Crunchie multipack trial in the UK which reduces the outer plastic use by 60%. Reducing our packaging and the use of virgin plastic are key pillars in our global ‘Pack Light and Right’ strategy and we know that more sustainable packaging is a key concern of our consumers, which is why we are asking for their valuable feedback on the trial.”
James Bull, Tesco’s head of packaging, added: “As part of our Planet Plan, Tesco is committed to reducing its packaging footprint and working with suppliers to assess the suitability of their packaging. This trial from Mondelēz International has the potential to drive forward change in the chocolate category, whilst supporting our mission to eliminate preventable packaging waste.”