Friday, April 12, 2024

The Label Makers work with Dà Mhìle Distillery to redefine spirit branding

Award-winning label manufacturer, The Label Makers, has once again demonstrated their unparalleled expertise in label design and production through their latest collaboration with Dà Mhìle, a pioneering Welsh distillery, for the launch of their Millennium Cask Reserve MM20 – a 20-year-old single-grain scotch whisky bottled by the distiller.

The Label Makers and Dà Mhìle began working together in June 2020, starting with a rebranding of Dà Mhìle’s gin range. The partnership gained momentum with the creation of the ‘Dark Skies’ rum label, leading to the development of the exquisite multilayered label for the new Millennium Cask Reserve. The Label Makers’ ability to translate complex designs into tangible art has been a cornerstone of this successful relationship.

The whisky’s label, a creation that blends artistry with technical precision, showcases The Label Makers’ expertise in producing visually stunning and intricate labels. The research and development within the digital colour gamut made sure the spectrum of colours set the product apart on shelves. The addition of gold foiling and high-build spot varnish detailing were expertly handled by the company in collaboration with creative agency, Seven Seren Design.

Commenting on working with The Label Makers, Dà Mhìle’s Jenny McClelland said: “The service provided by Rachel and her team is exceptional. Their prompt communication, technical expertise and ability to simplify complex processes have been invaluable. Additionally, their proactive approach to presenting problems with solutions has been pivotal in the seamless execution of each project.”

The Label Makers’ Ben Robinson added: “We have established a great working relationship with the Dà Mhìle Distillery and we are delighted to have been part of this particular project and their ongoing success.”

The Label Makers and Dà Mhìle are looking forward to working on their next project, which is anticipated to be another demonstration of the creative collaboration between both parties.

For more information on The Label Makers click here.

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