Sunday, May 19, 2024

Walkers Baked to reduce virgin plastic use with paper multipack bags

Crisp brand Walkers is rolling out new, paper outer bags for all Walkers Baked multipacks, set to reduce the brand’s use of virgin plastic on outer packaging by 180 tonnes per year.

Following positive feedback from an exclusive trial in 800 Tesco stores earlier this year, the packaging will now be permanently rolled out to all major supermarkets in the coming months, with the first packets now landing on shelves.

The paper outer bag, which is a first for savoury snacks flexible packaging in the UK, can be widely recycled in home recycling bins alongside other paper packaging, which is collected at kerbside. It is also set to lower greenhouse gas emissions of each individual pack.

Gareth Callan, sustainable packaging lead, PepsiCo UK & Ireland, said: “We are constantly innovating new ways to remove virgin plastic in our packaging. It’s exciting to see our successful trial of this paper pack lead to a nationwide roll-out. At this scale, the new packaging will deliver a huge reduction in virgin plastic, while also helping to lower our carbon footprint.

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