Better Nature has secured £1.1 million in funding to accelerate the growth of its high-protein tempeh range on a global level.
The brand is tapping into the £3.2 billion UK chicken market to drive consumers towards more sustainable protein.
The funding was primarily raised from angel investors, with 70% coming from existing investors. It will enable Better Nature to supercharge its sales and marketing initiatives, spearhead innovation and widen the appeal of its tempeh products to more consumers in the UK & beyond.
Elin Roberts, co-CEO at Better Nature, said: “Our latest fundraising round is a brilliant boost for the business at a point when the tempeh category is rapidly gaining momentum and we are seeing strong brand growth.
“We recorded our best-ever quarter in Q2 2025, with 128% year-on-year sales growth, and we’re now the UK’s No.1 tempeh brand by volume, with 38.1% market share, leading the category’s impressive 41% growth.
“Our Organic Tempeh (which we re-launched in March with more protein and better flavours) is now the best-selling tempeh SKU in Tesco and we’re the sole tempeh brand in Asda, with full estate distribution.
“Internationally, we’re also making waves – in Germany our revenues skyrocketed 330% yoy in Q2 2025, making us the leading tempeh brand in the market. We’ve expanded into Austria and we’re gearing up for launches in two more international markets later this year.
“With the new funding, we will continue to drive mainstream brand growth, going beyond the plant-based aisle to tap into the growing market for natural, gut-friendly proteins.
“We’ll also be launching our biggest marketing campaign to date, challenging the mindless consumption of chicken to help health-conscious consumers make the swap from chicken (so-so protein) to tempeh (supercharged protein) which has a similar protein content to chicken while being supercharged with fibre, gut-health benefits and antioxidants.”