Spainish brewing business, Damm has officially opened its first brewery outside the Iberian Peninsula – The Damm Eagle Brewery in Bedford, England.
Strategically located between London and Birmingham, the site ensures efficient logistics while aligning with the group’s sustainability goals.
Since acquiring the historic brewery in 2022, Damm has invested more than £70m in a complete modernisation featuring a state-of-the-art canning line, an additional brewstream, almost doubling capacity to 1.8 million hectolitres per year, with a target of 2 million by 2027.
Jorge Villavecchia, managing director of Damm, said: “Our commitment goes beyond capital investment. We are bringing skills, innovation and a vision of how industry must evolve to remain competitive: more digital, more sustainable, more resilient.
“This country has shown, time and again, its ability to adapt and emerge stronger from adversity. That is why we believe that our decision to invest in Bedford will contribute not only to Damm’s growth, but also to the resilience of the UK’s wider economy.”
This investment allows Damm to meet increased UK demand for its flagship Mediterranean lager Estrella Damm, brewed on site since spring 2024 to serve the 150 pints poured every minute nationally.
The modernised facility has doubled packaging capacity and diversified into new formats and beverages, including soft drinks. Thanks to advanced syrup handling and mixing technology, the site can now produce soft drinks and “beyond beer” beverages, further diversifying Damm’s portfolio.