Fruit and fresh produce company Fyffes has agreed to sell its entire Sol melon business, including farms in Honduras and Guatemala and the distribution business in Miami, Florida, to Martori, a fourth generation, family-owned grower, packer, and shipper of premium melons.
Martori Farms, with deep roots in Arizona and California, is known for its signature melons: Cantaloupe, Watermelon, Traditional Honeydew, Golden Honeydew, and the Kandy Lemon Drop Melon.
With this acquisition, Martori Farms will offer a year-round supply of melons, strengthening its position across the USA and Canada, while Fyffes is able to sharpen its focus on core perennial categories—bananas and pineapples.
“Our goal has always been to deliver melons that exceed consumer expectations—melons that delight with flavour, appearance, and reliability,” said Steve Martori III, CEO of Martori Farms. “The acquisition of SOL Group allows us to extend that promise across all 12 months of the year, while working with an extraordinary team of growers who share our dedication to quality and sustainability.”
Helge Sparsoe, CEO of Fyffes, said: “Over the past four years, we have made significant investments in our winter melon business—enhancing quality, championing worker health and safety, upholding human rights, supporting community wellbeing, and introducing innovative practices. The result is a business we are profoundly proud of.
“As we searched for a buyer, our top priority was to find a company that shares our values—especially when it comes to worker wellbeing, customer service, and uncompromising quality. We are confident that under Martori’s leadership, SOL Group’s employees, the land, and customers will benefit from this same commitment to sustainability, innovation, and excellence.”