Sunday, March 3, 2024

Ricky Gervais invests in BCorp vodka brand and distillery

Ellers Farm Distillery has secured a major investment by and partnership with Ricky Gervais. The deal with Gervais sees him become co-owner of Ellers Farm and initially focuses on the company’s leading brand, Dutch Barn Orchard Vodka but also covers Ellers Farm’s gins, liqueurs, and English single malt whisky.

Gervais has been looking for an opportunity to partner with a sustainable and ethical spirits business and agreed to become a major part of Dutch Barn after learning about the ethos and workings of the company. And of course testing the product. 

Gervais said: “I’d been looking to invest in eco-friendly businesses for a while and as soon as I found Dutch Barn – I wanted in! I love the planet and I love a drink so it was the perfect combination.

“On a serious note Dutch Barn really is a quality product. I love the fact that it’s done differently and I can’t wait to let everyone know about it. The exciting part for me is that I’ve been promised that I can try to make it a global brand in my own way. Something I can’t help but think they will regret.”  

Ellers Farm was formed in 2021 and has been Carbon Neutral from Day One. Gervais’ investment follows on from Ellers Farm becoming a Certified B-Corp in September of this year. As an ethical employer, Ellers Farm has a unique profit share scheme where 20% of the company’s profits go to the employees of the business and it operates fair pay ratios across the business.

Chris Fraser, founder and chairman of Ellers Farm Distillery, said “We are so excited to have Ricky join the team.  With so many hollow celebrity cash-for-face brand endorsement deals out there, we are really pleased to have forged an authentic partnership with Ricky involving both investment and creative leadership.

“Ricky will be an integral part of the business going forward and will help shape how Dutch Barn is seen around the world and helping us make Dutch Barn a global success.”

AIG Holdings, a global talent brand incubator, advised and invested in Ellers Farm as part of the transaction.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.