Supreme, a manufacturer, supplier, and brand owner of fast-moving consumer goods, has aquired the trade and selected UK and European assets of SlimFast, a meal replacement brand, for £20.1m from Glanbia PLC, a global nutrition and food company.
Founded in 1977 in the US, SlimFast is a heritage weight management brand, known for its meal replacement shakes, bars, snacks, and weight loss plans. SlimFast has a strong position in formats including ready-to-drink and ready-to-mix powder products, as well as an ‘Advanced Nutrition’ range, which includes high-protein, high-fibre, gluten-free meal replacement shakes and smoothies.
SlimFast’s UK and European established sales footprint comprises Amazon, Home Bargains, B&M, Asda, Sainsbury’s, Tesco and Morrisons (existing customers to Supreme) and will provide Supreme access to Boots and Superdrug.
For the year ended 31 December 2024, SlimFast’s UK and European assets reported unaudited revenue of £25.5m and adjusted gross profit of £9.7m.
Sandy Chadha, CEO of Supreme, said: “We are excited to have acquired such an iconic brand in SlimFast, which we believe is highly complementary to our existing Drinks & Wellness category. Under our ownership and track record for product innovation, we believe the commercial opportunities to both enhance and broaden SlimFast’s market presence makes it an ideal addition to our business.”