The Magnum Ice Cream Company is investing £50m to upgrade its Gloucester ice cream factory in the UK. This investment is the latest in a series of site upgrades around the world as part of the company’s €350-380m supply chain transformation programme.
The upgrade will significantly increase production capacity, modernise infrastructure and enhance operational efficiency at the Gloucester site – home to the UK production of ice cream products including Viennetta, Twister, Solero and Magnum.
The upgrade includes a complete rebuild of the factory’s mix plant, installation of advanced blending systems and the commission of new high-speed production lines for products such as Twister and Solero, contributing to a targeted 50% increase in output by 2027 (versus 2023 baseline).
Founded in 1959, the Gloucester site currently produces over 600m ice creams every year, with over 80% of this serving the UK ice cream market.
Peter ter Kulve, CEO, The Magnum Ice Cream Company, said: “This £50m investment in our Gloucester facility is a key milestone in our global supply chain transformation programme and a bold step forward for our business.
“Our investment is a clear signal of our long-term commitment to the UK and will not only boost productivity and support growth but also ensure the site remains a centre of excellence for innovation, quality and sustainability as we enter our next chapter.”