Sunday, May 19, 2024

A.G. BARR acquires tropical drinks brand Rio

A.G. BARR has acquired the Rio soft drinks brand through the purchase of Rio Tropical Limited.

Acquired from Hall and Woodhouse Limited, the independent brewer and pub company, for a total cash consideration of £12.3m, tropical fruit brand Rio has been marketed, sold and distributed on an exclusive licence basis by A.G. BARR’s recently acquired Boost Drinks division since 2021.

Roger White, CEO of AG BARR, said: “As brand builders we are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio. This allows us to realise the benefits of full brand ownership and support Rio’s continued growth. This acquisition is a further positive indication of our strategic ambitions.”

A.G. BARR is a branded multi-beverage business with a portfolio of market-leading UK brands, including IRN-BRU, Rubicon, FUNKIN and Boost.

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