Saturday, May 18, 2024

Asahi Beverages acquires Australian gin brand

Asahi Beverages has acquired super-premium distillery Never Never, one of Australia’s most highly-awarded gin brands.

Never Never’s home is on top of Chalk Hill in the region of McLaren Vale, South Australia, where it produces its gins such as Triple Juniper and Oyster Shell.

Asahi Beverages Group CEO Amanda Sellers said: “We are acquiring Never Never because
we recognise Never Never’s incredible brand and success. Combining Asahi’s reach with
Never Never’s amazing portfolio, extensive spirits knowledge and capability will enhance the value proposition for our customers.”

Never Never will be sold through Asahi’s alcohol division Carlton & United Breweries. CUB CEO Danny Celoni said: “Our two companies are a terrific fit. Never Never’s rapid growth has been driven by premium products, commitment to quality and strong hospitality
offering – attributes we share.

“Adding a high-quality, Australian-made gin to our range plugs an important gap in our offering and complements our leading multi-beverage portfolio. We can’t wait to start offering this product to our customers and through our distribution network to help this internationally-recognised Aussie gin achieve the scale it deserves.”

Never Never Managing Director and Co-Founder George Georgiadis said: “When we
founded Never Never, our vision was to create exciting and innovative gin that competed
with the biggest brands in Australia and pushed the boundaries of what’s possible.

“This partnership allows us to realise our vision by helping change, and also grow, Australia’s gin market, where around 80% of gin Australians drink is imported – despite Australia being home to some absolutely cracking gin brands.

“With their consumer brand-expertise and deep customer relationships, Asahi will help grow Never Never in a way which we’ve always aspired to. Our values have been crucial in
building our brand, and align incredibly strongly with the values and culture of Asahi

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.