Pimentae, the female-founded tequila cocktail brand on a mission to reimagine ready-to-drink (RTD) cocktails, has closed its £1.5 million funding round, led by early-stage consumer fund FIGR Ventures. The raise brings total funds secured by the business to date to £2.5 million.
The new capital will support Pimentae’s ambitious next phase: scaling UK retail partnerships, deepening its presence in travel retail, and accelerating expansion into key European markets.
Founded by friends Wynter Karo and Alice Parmiter, both Forbes 30 Under 30 alumni, Pimentae has rapidly built a cult following.
The latest funding round drew interest from an enviable cohort of investors, including FIGR Ventures, Revenge Capital, Solo Investments Holdings, and Puneet and Poonam Gupta OBE.
“This raise marks a defining moment in Pimentae’s journey,” said Wynter Karo, co-founder of Pimentae. “With new strategic firepower behind us, we’re ready to unlock major growth across UK retail and EU markets. We’re especially proud to have brought on investors who share our values and vision – from championing female-led innovation to rethinking the future of premium drinks through a lifestyle lens.”
“Wynter and Alice are building more than just a product – they’re building a movement,” said Ellie Craig, portfolio director at FIGR Ventures. “Pimentae stands out in the RTD space by combining premium quality with cultural relevance and beautiful designs. During diligence, our consumer panel confirmed what we suspected: this brand isn’t just liked by its target consumer – it’s loved.”