Sunday, March 3, 2024

Two Tribes secures multi-million pound investment

Beer brand Two Tribes has secured a multi-million-pound investment.

The funds raised from existing investors will play a pivotal role in supporting the brand’s ongoing expansion within the UK. They will also facilitate Two Tribes’ upcoming strategic launch into two new international territories. The expansion is due to take place later this year.

The continued shareholder support has also enabled Two Tribes to enhance and strengthen its core team. Hezi Yechiel, an investor in Two Tribes and the Founder of Urban Leisure Group, brings a wealth of hospitality and marketing experience to the brand, and will now undertake the role of Executive Chairman. Joining him as Finance Director (FD) is Bob Emms, former Meantime Brewery FD, and Prudence Stamp, who takes on the position of Head of People & Culture.

Over the last two years, Two Tribes has cemented its position within the industry and has seen continuous growth with an increase of over 100% in beer volume sales. Two Tribes has ongoing partnerships with premium London on-trade establishments, as well as major retailers such as Waitrose, Sainsburys and Ocado, and international powerhouses such as Eurostar and Virgin Atlantic. A highlight in the brewery’s success is with its Dream Pale Ale and Campfire Hazy IPA, which have collectively seen 300% sales growth since December 2021.

Managing Director Paul Robinson said: “We are pleased by the support and confidence shown by our investors with this latest expansion of funding, which has all been made possible by the amazing work our Two Tribes’ team do.

“We are looking forward to continuing our successful journey in 2024 and beyond, with strong foundations in place. Two Tribes is built on creativity and collaboration, and we have an incredibly exciting year ahead with brand partners that align perfectly with our vision and values.”

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